Best deals and top FoodTech news (2022 – week #19)

6 NOTABLE DEALS

🍖  🇸🇪 Melt&Marble, a Swedish startup, raised $5M to produce fats through precision fermentation. These fats aim at bridging the taste gap between plant-based and conventional meats. This deal shows the growing appetite to solve the “taste and texture challenge” for plant-based meat alternatives and underlines the strength of the European startups in this area, which are often linked to R&D facilities (this is rare enough to underline it, but maybe this is the sign of a new trend). In the texture area, it follows a similar investment in Slovenia-based Juicy Marbles and the significantly larger investment of $30M in Umiami (French).

đźšš  🇮🇳 Zepto, an Indian quick-commerce startup (less than 10 minutes grocery deliveries), raised $200M. The competition is intense in India, with the leading restaurant delivery startups investing heavily in this new space. Indeed, the potential seems huge, as quick-commerce may already have a 13% penetration rate in India (compared to 3% in Europe) but with a low $6 average order.

🍫 đź‡şđź‡¸ Voyage Foods, a US startup, raised $36M for its innovative pantry products. Basically, it reverse-engineers staple foods deemed unsustainable and then recreates them from scratch with other components. It will launch three products to start: peanut-free peanut butter (hence no allergies), chocolate (without cacao), and coffee (without the beans). Voyage Foods is part of a larger group of startups looking to create alternatives to unsustainable foods “beyond proteins”, such as alternatives to coffee, honey, chocolate…

đźšś đź‡§đź‡· đź‡şđź‡¸ Solinftec, a US and Brazil-based startup, raised $60M to expand its precision agriculture platform.

👩‍💼 đź‡şđź‡¸ Wile, a US-based startup, raised $3M (notably from Serena Williams) for its range of supplements targeted to help women manage menopause effects. This deal shows that the pipe toward more and more innovative brands in the supplement category is not drying up. The potential for new formulas and products dedicated to specific segments of the population is still huge.

📦 đź‡şđź‡¸ Blue Apron, one of the leaders in the grocery meal kits area, “raised” $70.5M (the company is now public, the financing is then quite different). Like many other public FoodTech startups, Blue Apron is facing rising doubts from investors, and its stock has been 40% down since the start of the year.

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What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
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Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
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  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
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Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
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What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
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  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.