We are
DigitalFoodLab

Matthieu Vincent

Jérémie Prouteau

As French FoodTech entrepreneurs for over 15 years, we founded, grew, and sold one of France’s first FoodTech startups, WeCook, from 2010 to 2017—a web and mobile platform helping families and individuals answer the age-old question, “What should I eat, and what groceries do I need?”

Now, we DigitalFoodLab, we focus on disruptive innovation, particularly from startups, to identify signals of change toward a healthier, more personalized, and sustainable food system. With this knowledge, we empower our clients to lead or become tomorrow’s food giants. In essence, our mission is to envision the future of food and accelerate its arrival.

In addition to consulting, we frequently speak at industry events and share our insights with FoodTech entrepreneurs as board members or angel investors.

Our vision

The world needs a food system that is sustainable and inclusive and delivers healthier, personalized food for everyone. FoodTech entrepreneurs—whether in startups or within established companies—are driving this transformation.

Our values

No B.S.: We believe in honesty and transparency. We’ll give you a candid perspective on your project’s potential because we’re here to support serious innovators in achieving meaningful impact—not to create showy startup parades for big corporations.

Entrepreneurial Spirit: To us, being an entrepreneur is more than a title; it’s a commitment to hard work, resilience, and taking bold, calculated risks.

You're in a good company

Join the 60+ clients of Digital FoodLab: leading agrifood companies, retailers, banks, investors, startups, and public organisations.