European FoodTech 2025: Stability Amid Global Turbulence

Published on April 15, 2025

I am glad to share with you the eighth edition of our yearly focus on the state of European FoodTech. This has been quite a journey for Europe’s FoodTech (as well as for us at DigitalFoodLab). You can download the report here and register for our upcoming webinar on the state of FoodTech investments (in Europe and globally) on the 30th of April (11:30 CET).

When we started releasing this report, our main frustration was how small the European ecosystem was, notably in comparison with the rest of the world. Less than a billion euros was invested each year, and then mostly in restaurant delivery startups. Now, even in the current context, investments in FoodTech are much higher, and more importantly, from our point of view, Europe is now a leading hub in this ecosystem.

In 2024, European Food Tech startups raised €4.1B, only 2% less than the €4.2B raised a year before. Investments finally stabilised after a 57% drop from 2021’s highs.

Let’s be clear: that’s still a decrease and without any rebound in sight. However, if we compare Europe’s FoodTech situation to that of the rest of the world, we should note that investments are much less than what we observed elsewhere. Compared to 2021 levels, European FoodTech investments dropped only by 57% compared to 72% globally. Europe has hence strengthened its position as a leading hub, with 28% of the global funding going to startups established there.

On a less positive note, we observed a decline in the number of deals, notably in early-stage startups.

 

The German and Dutch ecosystems fared particularly well due to a handful of megadeals into delivery startups. Also, the Nordic ecosystems (notably Finland’s) died particularly well due to a combined wave of investments in aquaculture and alternative proteins.

While funding for new proteins (from plant-based to cellular agriculture) is plummeting globally, we observed an almost 20% increase in Europe. Many of Europe’s alternative protein startups are indeed extremely well-positioned in trends like cacao, sugar, and fat alternatives.

With this decrease in early-stage funding and startup creation, and beyond an eventual bounce back in funding, what will be key for the future will be the ability to make FoodTech attractive again to entrepreneurs and investors.

Learn more and download the 70-page long report for much more insight, notably on the different categories, national ecosystems, top deals and M&A activity.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.