Best deals and top FoodTech news (2022 – week #13)

Published on April 5, 2022

🐝  đŸ‡źđŸ‡±Â  Beewise, an Israeli startup, raised $80M for its robotic beehives. These automated hives manage conditions, pest control, collect honey, and alert humans when their intervention is eventually needed.
Beewise is among a growing ecosystem of startups looking at the particular and nonetheless crucial issue of bee populations that have been declining dramatically over the past years.

🍄  đŸ‡ș🇾  MycoTechnology, the US-based startup that uses mycelium and fermentation to create new plant-based ingredients for the food industry (enriched in proteins and with a better taste), raised $85M. By acting on both taste and nutrition, it may have some of the answers to the plant-based industry’s challenges right now (i.e., stalling sales).

📉 đŸ‡ș🇾 Instacart, the much-hyped uber for groceries (you send a shopper to do the groceries for you inside stores in your neighborhood), has seen its valuation slashed by 40% (from $40B to $24B). More strangely, this news doesn’t come with new funding round but just as an independent valuation, and Instacart is not yet saying when it wants to plan its IPO.

🍚  đŸ‡ș🇾 Yami, a US-based Asian marketplace, raised $50M. This space of Asian and, more broadly, ethnic marketplaces is growing at a crazy rate in the US and Europe. That’s definitely a space to look at for retailers.

🐜  đŸ‡«đŸ‡·Â  đŸ‡ș🇾  Ynsect acquired Jord, a US-based mealworm producer, to boost its presence in North America.

đŸ§«Â  đŸ‡«đŸ‡·Â  Core Biogenesis is a French startup that raised €2.6M to produce growth factors essential for stem cell multiplication, which is key for cellular agriculture and cell therapies.
This shows the potential of cellular agriculture (and precision fermentation in this case) to be a driver of technological change, not only in food but also in medicine. Indeed, by looking for solutions to produce growth factors at a much lower cost than what is currently provided to and by the pharma industry, startups are giving cellular agriculture the tools they need. Still, they may coincidentally also enable the large cell therapy biotech ecosystem to develop much more affordable treatments.

BEYOND FUNDING

đŸœïžÂ  The pandemic has massively disrupted the business of caterers, and those relying on offices have to find ways to change their models. Here are two ways they are planning to do it:

đŸ„©Â  đŸ€‘ When we talk about plant-based foods and, more broadly, alternative proteins, one expression often comes: price parity. This refers to the moment when plant-based products will be priced the same as their “conventional meat” counterparts. We talk about it as some Holy Grail moment, where everything will be different thereafter… but we don’t really know how different. This study tries to give us some data about it. If plant-based meat products reached price parity, this study estimates it could skyrocket to 20% of the total meat market (from 3% today). Beyond remains the question of taste which is even more important for consumers.

You're in a good company

Join the 60+ clients of Digital FoodLab: leading agrifood companies, retailers, banks, investors, startups, and public organisations.

Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.