8 notable deals and things to know this week (2024 – week #8)

Published on February 21, 2024

🇧🇷 🐖 Cellva Ingredients, a Brazilian startup, raised $1.3M to develop its pork fat alternative made through cellular agriculture. It says that its fat can be customised to be healthier than the “real thing”. While it may seem strange to put that much effort into replicating animal fat and then modifying it, it makes a lot of sense: vegetable oils create taste and texture problems in plant-based alternatives, but animal fats are considered unhealthy. Hence, healthy animal fat would be the holy grail for the plant-based meat industry.

🇮🇱 🐜 FreezeM, an Israeli startup, raised $14.2M for what it calls insect “breeding as a service”. It wants to replicate for insects what the normal state of mature animal industries is, where there are breeding specialists (what the startup wants to do), industrial-scale farmers, and processors.

🇺🇸 🌾 Hippo Harvest, a US-based startup, raised $21M for its vertical farming technology.

🇺🇸 🍫 California Cultured, a US-based startup using cellular agriculture to create a coca alternative, is partnering with Meiji, Japan’s largest confectionery company. Together, they will develop a product that could be launched in Japan as soon as this year. The use of cellular agriculture on plants such as cocoa and coffee is one of the hottest FoodTech topics right now: you should have a look at our recent insight note on this.

🇺🇸 📦 Misfits Market, a US-based online grocer startup selling imperfect goods (primarily produce but also dry food items), is launching a B2B service “fulfilled by Misfits”. Sellers of perishable goods will be able to use Misfits’ logistics. This is an interesting move: is B2B the way for online grocers to leverage their costly logistics? Time will tell, but for now, it shows that the growth this startup contemplated when developing its logistics has not been achieved and that now it sits on an oversized capability.

🇬🇧 🍄 Spacegoods, a British startup, raised £2.5M for its mushroom and nootropic-focused wellness products. Nootropics are mushroom-infused products that improve your focus and energy levels.

🇬🇧 🍄 Enough, a UK-based mycoprotein producer received undisclosed funding from Cargill. They will expand their existing partnership to develop meat and dairy alternatives.

🇺🇸 🧀 New Culture, a US-based precision fermentation startup (using genetically modified microorganisms to produce dairy proteins), has become the world’s first to receive regulatory approval for its casein. Others had already received approval for whey (another dairy protein), but casein is the “holy grail” for creating cheese alternatives.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.