16 notable deals and things to know this week (2024 – week #6)

Published on February 6, 2024

🇺🇸 🦄 Inari, a US-based startup, raised $103M and became 2024’s first new FoodTech unicorn. The startup develops a platform that combines vast arrays of data to develop seeds with increased yields and lower fertiliser and water requirements.

🇬🇧 🧂 MicroSalt, a startup developing a salt reduction technology, went public through a £18.5 million IPO. It raised £3M in the process, which will be used to expand its production capacity. Interestingly, some European startups (Moolec, MicroSalt) are now choosing public markets to raise money instead of going directly to VCs. Combined with the explosion in popularity of club deals (where people can invest as little as €1000), it shows a growing appetite among retail investors to bet on the future of food.

🇰🇪 🌾 Apollo Agriculture, a Kenyan startup, raised $10M in debt for its platform that empowers small-scale farmers, giving them access to better inputs, financing, and training.

🇬🇧 🇩🇪 🛵 Delivery Hero sold its 4.5% minority stake in Deliveroo. This is a surprise as Delivery Hero was seen as a potential acquirer for Deliveroo in a space that still needs consolidation.

🇺🇸 🤖 Chef Robotics, an American startup, raised $14.75M for its commercial kitchen automation solutions. Chef Robotics focuses on food assembly, unlike most startups in this space, which produce cooking robots.

🇬🇧 🥥 The Coconut Collaborative, a UK-based startup, raised £1.5M for its coconut-based yoghurts.

🇵🇱 🛒  ZeroQs, a Polish retail startup, raised €457K for its smart shopping carts.

🇪🇸 🐶 Dogfy, a Spanish pet food startup, was acquired. It sold for 30M€ of products in 2023. After the acquisition of Butternut Box last year, this deal shows the strength of the pet food ecosystem (notably fresh pet food). Very few human-oriented food brands achieve such levels of sales and growth.

🇭🇰🍫 Voyage Foods, a Hong Kong-based startup, raised $22M for its range of spreads (peanut-free “peanut butter”, cocoa-free chocolate, etc.).

🇩🇪 🍫 Planet A Foods, a German startup, raised €14.2M for its cocoa-free chocolate created through fermentation.

🌍 💰 A study found that switching to more sustainable food production methods (and changing how we consume food) could benefit $10 trillion per year. This would come by increasing the benefits of the whole food value chain. I am always quite sceptical of these studies because:

  1. the (big) caveat is that the final huge number displayed is actually compensation for the hidden costs (deforestation, degradation of the soils, biodiversity loss, etc.) of our current food system. The problem is that today, nobody pays for these costs, so unless some form of carbon tax is implemented, these trillion dollars are just monopoly money.
  2. through them, the current food system appears to be “evil” as it seems simple to switch to sustainable production and consumption practices. However, there is a straightforward reason that food is produced the way it is: price. We won’t find a path if we find a way to combine sustainability with low prices (or through a compensation and incentive mechanism, such as… a carbon tax).

🇬🇧 📦 Xampla, a British cleantech company, raised £5.5M for its plant-based, biodegradable material to replace plastic.

🇫🇷 🌽 Tryon, a French startup, raised €6M for its micro-methanisation technology.

🇫🇷 🍽️ FoodPilot, a French startup, raised €4.5M for its digital food safety management platform.

🇺🇸 ☕ Robert Downey Jr., the American actor, is entering the coffee industry by launching a new coffee brand named Happy. Beyond the traditional sustainability claims, this coffee is supposed to draw attention to mental health.

🇺🇸 💊 Foodsmart, an American startup, raised $10M for its food-as-medicine platform.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.