15 FoodTech news to know this week (2025 – week #18)

Published on April 28, 2025

Startup Funding News

🇺🇸 ☀️ UbiQD raised $20M to scale its quantum-dot powered greenhouse films, improving crop yields by optimizing light spectrums.

🇫🇷 🍅 Beyond Green, a French startup, raised €1.5M for its set of brands supporting farmers transitioning from traditional to organic agriculture.

🇫🇷 🍬 Yacon&Co, a French startup, raised €1.5M for its sugar alternative, leveraging the sweet power of yacon, a root vegetable originating from South America.

🇬🇧 🌾 Agridex, a British starutp, raised $9M to build a B2B marketplace improving traceability and efficiency for the global trade of agricultural goods.

🇮🇳 🍔 Rebel Foods, an Indian startup, raised $25M to expand its multi-brand cloud kitchen platform across new markets. Despite a more complicated market for virtual brands, Rebel Foods seems to be doing fine and is planning for its IPO.

🇮🇩 🌾 Eratani, an Indonesian startup, raised $6.2M for its farm management and financial services platform for farmers.

🇮🇳 🥤 Good Monk, an Indian startup, raised $2M to grow its nutrition-focused D2C platform, offering supplements to blend with food or drinks.

🇺🇸 🛒 ROH, a US-based startup, raised $9M to grow its tech-enabled platform for independent hospitality brands.

Leading Companies & Trends

🇬🇧 🚀 How to feed astronauts in space for the long term? A mini-lab to produce proteins through precision fermentation has been launched in orbit this week. Led by British universities, this project aims to test the viability of precision-fermentation production in zero gravity conditions.

🇺🇸 🌎 Eion, a US startup, is partnering with Perdue on a major enhanced rock weathering project to sequester CO₂ in agricultural fields.

🇩🇰 🍔 Novo Nordisk, the pharma giant from Denmark, is investing $7.6M to create non ultra-processed plant-based meat.

🌏 💰 The global success of Dubai chocolate, a pistachio-rich indulgence, is creating a shortage of the green nut. Prices of pistachios have surged by bout 30% in a year. This shows that social network trends can be as powerful as the supply chain tensions on eggs, cacao, and coffee, which are caused by environmental reasons.

🇺🇸 🥤 PepsiCo Q1 2025 results are out. Beyond the miss on quarterly revenue, the company is cutting its forecast due to the uncertainties caused by tariffs and their impact on consumer spending.

🇺🇸 🛍️ Shoppers rethink grocery splurges — premium brands are winning, but mass-market players are being squeezed into categories like dairy and packaged snacks.

🇺🇸 🥩 High-protein everything — the WSJ reports a massive surge in protein fortification across every aisle, from chips to cereals to desserts.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.