Deuxième édition du Food Tech Lab par Business France

Published on November 16, 2017

San Francisco, le 02/11/2017

Appel à candidature pour la deuxième édition du Food Tech Lab par Business France

Business France lance son appel à candidature pour la deuxième édition du Food Tech Lab, le seul programme intensif de croissance destiné aux entreprises françaises innovantes de la Food Tech aux Etats-Unis. L’appel à candidature est ouvert jusqu’au 30 novembre 2017.

Face au succès de la première édition du Food Tech Lab à New York en juin 2017, Business France ouvre une nouvelle promotion et propose aux entreprises les plus innovantes de la food tech française de se plonger dans l’écosystème américain.

Le Food Tech Lab est le premier programme destiné aux entreprises françaises de Food Tech souhaitant se développer sur le marché américain. Organisé du 19 au 23 mars 2018 à San Francisco, ce projet sélectif offre à ses lauréats un soutien à l’internationalisation via une formation intensive aux spécificités du marché américain de la Food Tech, d’un accompagnement privilégié sur le Future Food Tech San Francisco, événement incontournable du secteur ; et d’une visibilité renforcée aussi bien en France qu’aux Etats-Unis.

Business-France


Comment se déroule le programme ?

Novembre 2017 : Les entreprises sont invitées à retourner leur dossier de candidature dûment complété. Elles seront sélectionnées par un jury de renom 100% américain(Forbes, Food-X, venture capitalists, retailers…) qui choisira les projets les plus porteurs pour le marché.

Du 19 au 23 mars 2018 : En plein cœur de la Silicon Valley, les lauréats seront immergés dans l’écosystème Food Tech américain. Après avoir reçu une formation spécifique (informations marché, pitching sessionspositioning seminarlegal advice…), elles rencontreront les acteurs clefs du secteur (entrepreneurs, VCs, incubateurs, industriels, universitaires…) afin d’optimiser leur stratégie et de favoriser leur développement.

Les 22 et 23 mars : Les 6 lauréats feront partie de la Délégation Business France au Future Food Tech à San Francisco – accès au salon d’une valeur de 1 695 $ inclus dans la participation des entreprises au Food Tech Lab. Une opportunité permettant de renforcer la visibilité internationale de votre entreprise – ce forum de référence réunit plus de250 leaders mondiaux du secteur (VCs, grands groupes industriels agroalimentaires, universitaires, médias, start-ups…).

• Dans les 6 mois suivant le Food Tech Lab, Business France accompagnera chaque lauréat pour les aider à renforcer les contacts initiés aux Etats-Unis, et à poursuivre leur développement en s’appuyant sur les partenaires de Business France.

Qui peut candidater au Food Tech Lab ?

Le programme est destiné  à toutes entreprises innovantes agroalimentaires dont l’activité est liée à la chaîne de valeur alimentaire allant de la transformation à la distribution, en passant par les services aux consommateurs (produits innovants, réduction du gaspillage alimentaire, nutrition personnalisée, sécurité…).

Les aides financières disponibles :

Dans le cadre d’une prospection à l’étranger les entreprises peuvent bénéficier de l’assurance prospection COFACE – BPI France en fonction des critères établis de l’assurance prospection BPI France.

Inscriptions et renseignements complémentaires : www.lefoodtechlab.com

Pour toutes questions sur le programme, les financements et autres contacter :

Sophia El Korchi (sophia.elkorchi@businessfrance.fr)

Wassila Satouri (wassila.satouri@businessfrance.fr)

You're in a good company

Join the 60+ clients of Digital FoodLab: leading agrifood companies, retailers, banks, investors, startups, and public organisations.

Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.