🚜 🇪🇺 European AgTech startups leading the disruption of agriculture

Published on April 6, 2022

Last week, we released our [report on the state of the European FoodTech ecosystem (which you can download for free here!). Investments grew from €2.9B to €9.5B, the most impressive rise ever in the ecosystem (which enabled Europe’s share to grow from 12% to more than 21% of the global FoodTech investments).

All but one FoodTech category saw an impressive rise in the amounts invested: AgTech. This is quite surprising. Indeed, the reasons behind the rise of the investments in FoodTech should have supported this ecosystem too:

  • a greater consciousness of the impact of the food system on our environments
  • a growing desire for a stronger supply chain of fresh produce
  • a need for better grains and legumes to feed the alternative protein revolution
  • the discovery that relying on a cheap labor force (i.e., immigrants) for harvests was not such a great idea
  • and much more

But, investments stalled in AgTech, when they grew quite significantly globally (with giant deals in leading startups such as Inari or Bowery). However, at DigitalFoodLab, we don’t feel particularly worried about the state of the European AgTech ecosystem, quite the contrary.

When you look at the investments on the chart, you can clearly see that AgTech investments in Europe were mostly fueled by the AgBiotech category, and more specifically by one sub-category: insects (see our recent note on the subject). In 2021, €400M (that’s 50%) of the amounts raised by European AgTech startups went to three startups working on insects for animal feed. But after a couple of prosperous years, these startups have attracted much less cash in 2021. The structure of the ecosystem is changing quite dramatically:

  • Urban Farming startups are finally taking off in Europe. In terms of funding, they are still 12 to 18 months behind their US counterparts which are now attracting huge amounts of money to build giant farms.
  • Agriculture Marketplaces (WeFarm) and farm management solutions (Stenon) are also becoming more attractive.

Beyond this optimism, compared to other regions (notably North America and Israël), Europe’s AgTech remains weak in 2 categories:

  • AgBiotech beyond insects and new crops: few companies are significantly funded around bio-solutions. This may change in the current context where importing gas to create fertilizers becomes more expensive and complicated.
  • Farm robotics: interesting startups exist in Europe, but their level of funding and deployment remains limited.

In a word, Europe has AgTech leaders around insects but also in urban farming and many other subcategories. Beyond leaders, we are also highly optimistic about the aforementioned “deficiencies” of this ecosystem. We have observed the emergence of a large number of new ventures, bio-solutions, marketplaces, farm management, and robotics, which have the potential to become leaders.

The shift in many European country policies toward a “strategic autonomy” rather than a race on quality and high-end food products may accelerate this trend.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.