📺 Webinar – Future of FoodTech in Europe

Published on April 17, 2024

Following the release of our report on the European FoodTech ecosystem, I am glad to invite you to a webinar we are organising on April 24th at 11:30 CET. You can register here.

The webinar will be divided in three parts:

1. First, I’ll share with you the main findings of the report (that you can download here), and DigitalFoodLab’s analysis for 2024 and where we are heading in terms of trends and funding.

2. Then, we’ll have a good slot of Q&A to answer your questions on key trends, investments, best opportunities to invest, M&A…

3. Finally, we’ll have an amazing discussion on the future of FoodTech, and how to finance it with some of the best players:

One of the key topics we want to address in this webinar is “what’s next for FoodTech in Europe”. As shown in the report itself, if investments declined, it was much less visible that in other parts of the world. We identify three main factors:

  • Public money helped national ecosystems emerge before and after COVID, and it also helped many startups avoid bankruptcy during and after COVID. Now, plans to boost the bioeconomy (with applications in agriculture and food such as bioinputs and proteins) will be critical for the next stage.
  • External investors, which are now betting on European startups. While unfortunate in its success, the emergence of quick-commerce in Europe helped to put the old continent on the map.
  • European-headquartered companies are now investing money and partnering with local players instead of looking first at US startups.

But, beyond we are somewhat worried on the prospects of a strong bounce back for European FoodTech due to these challenges:

  • Regulation, while boosting some categories, is hindering innovation in alternative proteins.
  • Internationalisation: beyond a few examples (mostly direct-to-consumer brands), for most startups, it is extremely hard to grow across borders.
  • Lack of coherence between national initiation and EU-level plans: most countries support innovation, but they do it with different schemes, each requiring startups to submit lengthy applications.
  • Lack of very large funds to scale industrial projects.

If you have any question that you would like us to cover during the webinar, suggestion on this topic, then them to us. In the meantime, if you want a quick intro the the European FoodTech ecosystem and something to share with your colleagues, here are some of the articles on our last report in Tech.eu, Alimarket (Spain), and Green Queen (HK).

You're in a good company

Join the 60+ clients of Digital FoodLab: leading agrifood companies, retailers, banks, investors, startups, and public organisations.

Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.