👨‍🌾 What’s next for agriculture?

Published on March 7, 2023

Each year, we map the evolution of the different FoodTech trends shaping the future of food. We are starting to work on 2023’s edition. We will release the first snippets in newsletters over the coming months.

In our last public edition, we identified five megatrends covering all the innovations disrupting our food system from farm to fork. Now, we have added a sixth one to account for the growing interest in the digitization of the food supply chain and new innovations around packaging. But today, we’ll focus on the first megatrend in agriculture, which we have called “the resilient farm”.

It has always been DigitalFoodLab’s conviction that AgTech is a key component of the FoodTech ecosystem, not a separate one. While upstream and downstream players are still very separated and often work in silos, disruptive innovation creates a growing convergence and integration in the farm-to-fork value chain.

Multiple trends are driving us toward a more sustainable and resilient farm: the growing appetite for locally grown foods, fewer farmers and workers, energy costs, climate change concerns, notably regarding arable land, and the convergence of technology and farming.

This megatrend is going in two very different directions:

  • The first is augmenting and making the current farm smarter and more automated.
  • The second is the space comprising urban, indoor, and next-generation farms. Let’s say that after years of preference for the latter, the former is retaking the lead in terms of hype, investments and acquisitions.

We have identified on the hype curve above six food disruptors that threaten the status quo of the way farming is done today:

🌽  Future crops and bio inputs that we have added as new disruptors. Before, they were mainly addressed either by large corporations with incremental innovation or researchers with promising but not actionable results.
Both areas are now seeing multiple new ventures being created and being well-funded due to the rise of the global concern around climate change (both the impact of food and the effect that the already happening changes are having on agriculture). The current energy crisis and rising fertiliser costs are also boosting them.

🐜  Insects used for animal feed are still “super hype” and attracting attention and money. We see them moving slightly toward some disillusionment as it appears that building factories takes much more time than anticipated, costs are not really going down (again due to the energy crisis), and the promise of this ecosystem is maybe less compelling than what it was a year ago.

🚜 We are moving farm robotics out of the disillusionment stage. After a couple of complicated years, many new companies are in this category, and investments are rising. Again this is linked to the two drivers of this megatrend: the need for more autonomous farms (a reduced pool of skilled workers) and sustainability (reducing the amounts of inputs).

🥬 Indoor farming is moving from hype to the pit of disillusion, as many startups are going bankrupt due to rising energy costs and concerns about their ability to reach profitability. We are confident that this space is not dead. It is just reinventing itself around new players with better value propositions.

💻 Finally, precision farming startups are still super interesting, even if this ecosystem is now less disruptive and quite well established. One of the new spaces innovators explored is artificial intelligence for putting the farm on autopilot.

This was just a snapshot of what’s happening in agriculture and how the resilient farm will help to shape the future of food. If you want to know more, either for a workshop or to see how these disruptions could create opportunities (and threats) for your business, contact us!

You're in a good company

Join the 60+ clients of Digital FoodLab: leading agrifood companies, retailers, banks, investors, startups, and public organisations.

Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.