☁️ 🌍 🥗 Food+Climate Tech

Published on April 10, 2024

Following last week’s release of our yearly report on the state of the European FoodTech ecosystem (download it here), I’d like to focus on another key point: the role of FoodTech in fighting climate change.

1 – what is Food+Climate Tech?

We define FoodTech as the ecosystem made up of all the entrepreneurs and startups innovating on products, distribution, or business models along the whole food value chain. This includes categories such as delivery startups, which have little to do with climate change. We can then refine this definition to create a sub-segment that we call Food+Climate Tech, which comprises:

  • AgTech startups: all sub-categories are directly or indirectly related to fighting or mitigating (living with) climate change: farm management solutions, agbiotech, indoor farming…
  • Alternative proteins and functional ingredients, notably those that use less natural resources.
  • Supply Chain startups which are creating packaging innovations to replace single-use plastic packaging and those fighting food waste.

Download DigitalFoodLab’s European FoodTech report

And access a mine of insights on the top startups, emerging categories, and M&A trends shaping the future of food.

2 – How big is Food+Climate Tech in Europe?

Europe is often considered a leading region for investments in Climate Tech, so it seemed interesting to examine in detail the intersection of Food Tech and Climate Tech.

As you can see on the first graph above, investments have declined in the past couple of years, but… they actually increased in Food+Climate Tech. Climate-related funding now accounts for more than 50% of the total FoodTech funding, up from 10% 8 years ago.

If we look in depth, this is mostly due to an increase in AgTech funding (which is itself linked to increased investments in bioinputs and in carbon credit). We also observed a surge in the amounts invested in packaging alternatives and anti-food waste software solutions.

3 – Is there “enough” Food+Climate Tech investments in Europe?

While it is complex to put a definite figure on how much investment should be put in Climate Tech, we can look at the share of these that go into FoodTech. That’s what we did we the above graph

As you can see, investments in Food+Climate Tech represent a tiny 10% share of all European Climate Tech investments.

This data point can be compared to the share of agrifood in global emissions which is at 26%. And indeed, much more funding is targeted at the energy transition or at transportation. To be justly represented in the amount of Climate Tech funding, Food+Climate Tech startups should received 2,5x more funding. This means a huge “gap” of €3.5B that “should” have been invested in Food+Climate startups.

4 – Which countries are leading in Europe?

The above graph displays the top 10 countries for FoodTech investments in 2023. The ranking is quite different if we look only at Climate+Tech funding. The British, and German ecosystems appear much smaller then (due to a preference for brands and delivery startups).

In a word, the good news is that funding increased for Food+Climate Tech startups in a context where the overall investments declined quite drastically in 2023. However, this level of investments is insufficient. Due to the current context and also due to the multiple pledges large companies have made to reduce their emissions, we think that could fill the gap.

So now, what’s next? Investments in Food+Climate Tech will keep increasing, there is little doubt about that. Established food companies should lead there as they will need the solutions developed by these startups to achieve their climate pledges. This is one of the topics we are increasingly covering with our clients as they seek to engage with innovations reducing their impact. If this is also something you are concerned about, you should contact us.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.