Zapping: Loving innovation is key for a thriving ecosystem

Published on March 22, 2021

We are often asked: “how can we have more startups here?”. The person I am speaking with, either a corporate employee or a lawmaker, expects me to say something about taxes, regulations or other benefits. My answer is often deceptive to them: “do nothing and learn to love innovation”. I won’t elaborate here on the importance of stability and hence of doing nothing. My point today is about genuinely loving innovation, being passionate about it, and supporting it. It also requires trust that things may not be ideal today, even a bit ugly along the road, but that everything will be better tomorrow. This can be applied to many instances to explain some ecosystems’ success versus others, such as in the examples below.

 

🇨🇭🍔 PLANTED, THE SWISS PLANT-BASED STARTUP RAISES CHF 17M

Planted, a Swiss startup raised CHF17M for its plant-based meat substitutes. The startup already offers many types of products such as pulled pork, chicken or kebab meat.

This deal is highly interesting. First, the company was founded by a student of ETH Zurich, a leading research university. The pilot production plant was set up inside the university, which also provided some funding to help create the company.

Second, the company will use the capital to scale its production capabilities. This choice of mastering production is rare among Europe’s plant-based startups as most of them tend to work with copackers.

Read more of our analysis here

 

😐 🚴‍♂️ IS SPAIN PLANNING TO KILL GLOVO?

As Barcelona-based Glovo is expanding fast, is Madrid trying to kill it? Indeed, Spain may become the first EU country to give gig workers employee rights. This comes after last week’s UK’s supreme court ruling saying that Uber riders were workers and not self-employed.

This idea is spreading across Europe and could threaten all the business models of startups that are reinventing both restaurant and grocery delivery (it can also explain why we don’t have startups equivalent in size to Instacart).

This debate is complex and multi-faceted but from the outside, it looks like Europe is trying to inflict another blow to its startup ecosystem. And these rulings also seem to go against a probable future where more and more of us won’t be employees but independents working with each other or larger corporations in client-supplier relationships.

 

👨‍💻 A NEW INDEX OF VEGAN STOCKS

Another recurring question we hear is: “Is there a real market for vegan product startups?” Here is a literal answer with this index of public alternative proteins startups. While the index is not listed (yet), it could be a valuable tool to follow the investors’ sentiment on this market’s prospects.

There is a call for this type of index. Other “vegan” indexes seem more driven by marketing motivations and include companies far from the food sector, such as Apple or Intel.


SINCE YOU’RE HERE

Great interview of Pasta Evangelists’ founder and how he sold a majority stake to Barilla for £40M – A new attempt to grow strawberries with urban farming technologies, this time by addressing the (very) high-end market, US startup Oishii raised $50M – Another “super deal” for Europe’s FoodTech: Infarm raised $270M and expands the number of products it grows by adding mushrooms, tomatoes and chilis – Better Origin, a UK-based startup raised €2.5M for its modular insect farms.

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Join the 60+ clients of Digital FoodLab: leading agrifood companies, retailers, banks, investors, startups, and public organisations.

Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.