[New report] – Global FoodTech investments in 2025

Published on September 9, 2025

I am glad to share our yearly global FoodTech investment report with you. While most of its contents are not especially optimistic, it is important to have a clear view of the state of the innovation ecosystem to be able to address its many challenges.

You can download the full report here.

After a small rebound last year, investments are again declining

Let’s look at the big picture of global AgriFoodTech investments. We can clearly see that while investments dropped after the 2021/22 excitement, they rose again in 2024, supported by some very large deals and a stronger-than-expected end of the year. However, since the start of 2025 and the rise of economic uncertainties, investments have severely decreased again.

AgriFoodTech investments have just gone back a decade in terms of volume and returned to 20215 levels. A new source of concern is the sharp decline in pre-seed and seed funding (investments in emerging startups): while investments rose overall in 2024, they declined by more than 31% for early-stage deals. While the average deal size is declining, what we observe is a steep decline in the number of deals.

This translates to an ever-growing “lack of faith” in the future potential of AgriFoodTech from the part of investors and entrepreneurs alike (there is less funding in part because at the beginning, there are fewer startups to finance.

More positively, the current decline in funding is partially compensated by a stronger involvement of public players (notably through large investment plans in biotech) and large agrifood companies through partnerships. Also, brands are doing spectacularly well. Over the past year, we observed more than $10B in acquisition volume, with more than $6B being for innovative brands. In all cases, these had a wellness or healthy ageing element attached to them, showing the great appetite of larger companies for this topic.

As shown by the graph above, last year’s increase in funding was primarily due to delivery deals, and more precisely to a handful of megadeals. As for the first half of 2025, the decrease is felt across all categories. Some ecosystems, such as alternative proteins, have seen investments almost come to a halt in the past few quarters.

Finally, in terms of geographical distribution, the contraction is not evenly distributed. The share of investments going to US-based startups is reaching its highest point ever at 59% for the first half of 2025. US FoodTech investments even rose in the first half of 2025 and could surpass last year’s. At the same time, Europe’s share is retreating to 12%, erasing all the progress made since 2021.

Looking at the current situation, we don’t expect the situation to improve significantly before mid-2026. At that stage, and after four years of funding decline, only the startups with the strongest value proposition will remain. If, in parallel, the early-stage ecosystem is preserved, we would then be in a healthy state to prepare the future of food.

Our recommendation for everyone interested in the success of this innovation ecosystem (and its positive consequences on our health and environment) would be to push for these three elements:

  • More early-stage venture creation and funding (notably through tech transfer)
  • More private-public funding of large-scale infrastructure
  • Positive incentives/regulations to encourage the adoption of innovation.

These can be applied by governments, companies, universities… and would be a game-changer. In the meantime, you can download the full report here.

You're in a good company

Join the 60+ clients of Digital FoodLab: leading agrifood companies, retailers, banks, investors, startups, and public organisations.

Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.