The new hottest land of FoodTech – #DFInsights

Published on April 23, 2019

India on the rise

Hi,

A few weeks ago we talked about FoodTech hubs worldwide. In 2017, US startups received 45% of global funding, followed by China (20%), Europe (16%) and India with 5%. Then, when we released the first report on FoodTech unicorns (you can download it for free), we found that India has the 4th largest number of FoodTech unicorns. Key startups such as Zomato or Swiggy (created in 2014!) were developing fast with huge deals. This was enough to tickle our interest.

We have therefore worked on it in the last few months to release the first up to date Indian FoodTech report. You can download it here (for free, aren’t we nice?).

It can be summed up by Narendra Modi’s quote: “the sleeping elephant has now started to run”. Going from almost nothing (at least in terms of investments), now the Indian FoodTech ecosystem has received $10.8B in funding between 2011 and 2018. A good comparison can be made with French FoodTech startups (France has a GDP really close to India) which have received less than $0.8B in funding in the same period!

Indian FoodTech

As you can see on the graph above, investments in India’s FoodTech startups have been quite erratic in the last years. Nonetheless, we can see a clear trend toward more investments. If the amounts are huge, they are not evenly distributed:

  • 97% of the investments go to Delivery startups
  • Flipkart alone (acquired by Walmart) raised more than $7B and Swiggy raised $1.5B in 4 years to develop its restaurant delivery platform
  • 2 cities act as FoodTech hubs in India: Bangalore (home of the two giants) and New Delhi

Indian FoodTech

In this report you will also find information about:

  • exists
  • top startups outside delivery (as seen in our mapping)
  • the origin of the investments: it’s a key point for India, money is pouring in its FoodTech startups from all over the world. Indeed, investors from Africa, the US, China and Japan are betting their money in India. It appears that only Europe’s VCs are missing this opportunity.
  • startup creations

In a word, if you don’t know about Indian FoodTech ecosystem, this report is a must read! Download it and share it here.

Have a great week!

Matthieu


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Cannibble FoodTech, an Israeli startup has raised $1 million from a crowdfunding campaign. It develops CBD enriched foods such as pizza toppings and popcorn.


Top News

Plug & play, the largest accelerator operator will open a new FoodTech structure in Italy. Italy (and Milano especially) is the place to be when talking about FoodTech. You can now find there three accelerators with Deloitte’s Food Forward, Startup Bootcamp (in Roma) and now Plug & Play new food & beverage accelerator.

Wired IT

5 things you should know about 3D printing + food. 3D printing is a hot topic but also a very complicated one when talking about food. This article will tell you everything about the many technical challenges to reach a usable food 3D printing solution.

Food Manufacture

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Join the 60+ clients of Digital FoodLab: leading agrifood companies, retailers, banks, investors, startups, and public organisations.

Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.