🇩🇰 FoodTech in Denmark – investments, top deals and new report

Published on September 27, 2023

I am glad to share with you a new report on the state of the Danish FoodTech ecosystem. We are releasing it with the support of Food & Bio Cluster, the national cluster organisation for the Danish food and bioresource industry.

First, you may wonder why focusing on Denmark. Indeed, if Denmark is not one of the biggest ecosystems in Europe but:

  1. again and again, while screening specific ecosystems, notably in the upstream part of the food value chain, we kept spotting leading Danish startups with a B2B and tech focus.
  2. If you have read our report(s) on the European FoodTech ecosystem (which you can download here), we may have noticed that we are quite excited by the broader Nordics ecosystem. We have already made a focus on Sweden, so Denmark was the obvious next step.
  3. Looking at different ecosystems is also a way to better understand how Creating and stimulating an ecosystem of startups and investors is a goal many countries share.

Sustained level of investments, even a context of general decrease in FoodTech deals

The key finding is that investments in Danish FoodTech startups are doing relatively well in the context of global and European decreases (see our latest updated data here). They raised €143M in 2022 and have already raised €80M in the first half of 2023.

It is easy to see where the money goes when we look at the top deals.

FoodTech in Denmark is concentrated in AgTech and Food Science. It is striking how it exactly matches the current trends in terms of investments: B2B, profitability and a focus on tech solutions to increase sustainability).

Two startups, ENORM and Agreena, account for 53% of the investments in 2022 and H1 2023.

These deals are notable. Indeed, it shows an ability to focus on certain categories rather than spread limited resources everywhere.

Then, the size of the deals is a testimonial of an international focus, a quality we often observe in Nordics’ FoodTech entrepreneurs (often lacking for French, German or British startups, which remain confined to their medium-sized market).

We link both qualities to two factors:

  • The role of public players which focus on the bioeconomy and support startups with skills and funding: the BioInnovation Institute and the Export and Investment Fund of Denmark are the two leading investors in Danish FoodTech startups.
  • Easy access for startups to the strong food-oriented activities at local universities.

Which startups should you look at?

Among the many Danish FoodTech startups, we have selected a “top 10”. It aims to provide both a snapshot of what’s happening in Denmark and an overview of the startups we think have the most potential.

The investments show that Danish FoodTech is mostly about AgTech and Food science. And even there, except ISH Spirits (a brand of alcohol-free drinks), it’s mostly B2B companies. We have selected:

  • 4 AgTech startups: Agreena, a carbon credit and certification platform; AgroIntelli, a farm robotics startup; Enorm, an insect for animal feed; and Unibio, a biomass fermentation startup targetting animal feed.
  • 4 Food science startups: ISH spirits; 21st Bio; Chromologics, which uses precision fermentation to produce colourants; and Kaffe Bueno, an upcycling startup focused on coffee grounds.
  • Too Good To Go, well-known for its multiple models to reduce food waste.
  • Quickorder, an ePOS solution for restaurants.

Beyond, we also established inside the report a list of another top 10, with younger startups with long-term potential.

Download the report here (for free)

In a word, the Danish FoodTech ecosystem is not huge, but it definitely deserves to be looked at. Investments are much more important when we compare the amount invested per capita (3 to 4 times more than most other European countries). Finally, most of the startups observed are focused on the current top FoodTech trends, which can only help this ecosystem grow further in the years to come.

Have a great week,
Matthieu

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.