French FoodTech Top 25 for 2021

Published on December 7, 2021

I love to do a good list. And what I love even more is to look at old ones to see if I checked all the items or if things went in the direction I thought they would go.  When we did our list of the Top 25 French FoodTech startups last year (here is last year’s mapping), I was already thinking about the update and if we would have predicted which startups would get the most attention.

But first, how do we make this list?

Our methodology is quite simple. From the 750 startups in France, we select 25 by combining  2 “impartial” and 2 “subjective” elements:

  • Money: we look at the startups that have raised the more money in the past 24 months
  • Hype: we add companies that have had a lot of press coverage about their activity in 2021
  • Representativeness:  our goal is to produce a mapping that a picture of the ecosystem it represents (a lot of French startups work around insects, hence we want to see that in the mapping)
  • Potential: we use our discussions with entrepreneurs, investors and corporations to select the startups with the highest potential

In a word (and that is something very important for us), this “top 25” is subjective. It shows what we think is the best snapshot of the ecosystem and its highest potential companies.

More details on the selected startups here

What do we learn from this mapping?

A quick look at last year’s mapping of the French FoodTech top 25 will show you that:

  • AgTech is still leading the French ecosystem as can be seen in DigitalFoodLab’s recent report on the investments. This year, we added even more companies working on insects for animal feed as they are taking a disproportionate (compared to other countries) share of the investments.
  • Foodservice companies (with a B2B focus) are still hot. From last year’s mapping, Tiller has been acquired by SumUp.
  • Our definition of FoodTech has slightly changed with a stronger focus on the supply chain (including packaging). We observe a surge in the number of companies working in this space, notably around data. From last year’s mapping, Alkemics has been acquired by Salsify.
  • A growing number of companies are working on food products, in alternative proteins notably. Similarly, even if France’s startups are not among the biggest players, they are well represented in the grocery delivery boom that we have been observing recently. From last year’s mapping, Epicery has been acquired the French national postal service.

Beyond the three acquisitions (not too bad for a Top 25, isn’t it?), we have removed 11 startups that are either moving away from a focus on food (Swile) or are simply not anymore those with the highest potential.

If you have any questions or comments, let us know. Also, we are planning a lot of private talks and conferences with our clients to help them discover what is happening in the FoodTech ecosystem (broadly or on any specific topic). This is a first step to spread some knowledge about innovation internally and also a great way to start collaborating. If that could be relevant for you, contact us here!

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.