17 FoodTech news to know this week (2025 – week #20)

Published on May 13, 2025

Startup Funding News

🇺🇸 🍽️ Wonder, an American food delivery platform, raised $600M at a $7B valuation to expand its “mealtime super app.” The amount of funding for this startup alone is staggering. It already raised a similar round to acquire Grubhub (restaurant delivery) recently. I wonder if this is a rare example of innovation going “full circle”: food delivery started with companies such as Wonder combining both the ability to cook internally (with their own ghost kitchens) and delivery. Most of these players disappeared as they faced the competition of restaurant delivery platforms (Uber Eats, Delivery Hero…). However, I don’t see what has changed in the market conditions or in the technology that could make it work now.

🇮🇸 🐟 Laxey, an Icelandic company, raised $130M to scale its on-land salmon farming facility. On-land aquaculture has been one of the hottest AgriFoodTech themes of the past year, notably in Europe.

🇺🇸 🥤 Culture Pop, an American probiotic soda brand, raised $15M to expand its gut-friendly, low-sugar beverage line. Better-for-you beverages are still attracting capital after the recent $2B acquisition of Poppy by PepsiCo.

🇮🇹 🌱 Planet Farms, an Italian vertical farming startup, secured €125M in funding from Swiss Life Asset Managers to expand its vertical farms across Europe. As most players in this category are going bankrupt, this deal comes as a reminder that even in the most challenging ecosystem, there are outperformers.

🇺🇸 🤖 Posha, an American kitchen robotics company, emerged from stealth and raised $8M for its countertop robot that cooks full meals.

🇫🇮 🧪 Foodiq, a Finnish startup, raised €10M to scale its multi-layer production facility for fermented, plant-based, and functional foods.

🇺🇸 💡 Uviquity, an American disinfection startup, raised $9.6M for its miniaturized far-UVC light chip for food-safe environments.

🇺🇸 🍪 Flings, an American startup, raised $2.3M for its better-for-you snacks.

🇦🇺 🌴 Levur, an Australian startup, raised $1.2M for its clean palm oil alternative. Fat alternatives are attracting more and more attention as they are seen as one of the key elements to making plant-based meat and dairy products healthier and tastier.

🇺🇸 🥗 FoodHealth, an American startup, raised $7.5M to expand its food-health benefits platform for employers and insurers.

Acquisitions, Partnerships & Shutdowns

🇺🇸 🌱 Meati, an American biomass fermentation startup, secured bridge funding to stay afloat after nearing collapse. The startup, which raised a staggering $100M last year (and a total of $365M in funding), is now looking to sell its assets for… $4M. Beyond some technical financial challenges, it seems to be yet another story of investors buying into impossible to achieve growth goals.

🇧🇪 🥛 Bolder Foods, a Belgium alt-dairy startup, ceased operations after failing to raise capital.

🥩 🥛 Beyond Meat, an American plant-based meat leader, released disappointing Q1 sales data. In the meantime, Oatly, a Swedish oat milk giant, reported less negative results pointing toward what could be its first full profitable year.

🇺🇸 🛒 Instacart, an American grocery delivery platform, acquired Wynshop to expand its white-label tech offering for grocers.

 

Leading Companies & Macro Trends

🇺🇸 ⚖️ WeightWatchers, the embodiment of weight loss, filed for bankruptcy. If there was a need to show how strong the impact of GLP-1 is, I think that should be the nail in the coffin. Agrifood companies need to adapt fast!

🇺🇸 🧬 The FDA approved CRISPR-edited pigs for human consumption — a first for gene-edited livestock.

🇺🇸 🧠 Toast, an American restaurant tech firm, launched ToastIQ, an AI-driven optimization platform for restaurants. While there is a lot of talk about AI, I think this real-world application is really interesting as it shows both the (business) potential of AI and the risks (deshuminasation of serveurs).

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.