DigitalFoodLab’s take on Seeds&Chips 19

Published on May 15, 2019

Hi,

We just got back from Milan and Seeds&Chips to cook you a report (accessible here with a free extract) on what happened there. It will not be a surprise to tell you that much of the event’s discussions were around the future of meat with Beyond Meat’s IPO. However, if we look beyond that, many other things could be taken of the 190+ startups exhibiting and 200+ speakers.

Indeed, when your work is related to innovation, one of the best (or worst, depending on how you manage it) tasks is to keep up with what is “hot” right now. A single event can be used as a sample (with all the limitations due to the relatively small number of startups it hosts and the bias created by the organisation).

Seeds&Chips - DigitalFoodLab report

In 2018, the 3 top trends were about traceability (and mostly blockchain), insects, urban farming (and mostly home sized shelves to grow your vegetables). It’s interesting to see that only the first trend is still there one year later. In 2019, the 2 top trends were:

  • plant-based and clean meat with almost every product covered from mayo to pork
  • Innovations on the supply chain (with very few startups mentioning blockchain)

It seems that all those devices supposed to help you grow food at home have vanished, as most of insects startups. We have identified 3 emerging trends (again based on how many startups were there compared to last year) :

  • Upcycling with many startups using food byproducts to create new ingredients
  • 3D printing, robots and kiosks with startups such as Alberts‘ smoothie kiosk
  • Meal replacement: not exactly a surprise in an already well-developed ecosystem but still going from 0 to 3 (FeedSoylent and Vitaline) in one year.

Matthieu's talk - DFL

As FoodTech itself, the event is getting broader with more startups (190+ startups exhibitors), lots of content (200+ speakers) and more themes covered. It requires more work from visitors to know in advance what they want to take out of it.

If most conferences were linked to the mentioned trends, a focus was given on how FoodTech can impact the food industry globally for the better. On our side, I had the opportunity to lead a panel on the various ways FoodTech is accelerated globally with various incubators and accelerators from Asia, the US, Europe and Australia.

Here is the link to access our 60 pages report. A free extract is available and the full report is priced €750 and €1500 for a personalised briefing.

Have a great read!

Matthieu


Big deals

Impossible foods

Impossible foods raised $300m following the announcement of its US-wide distribution partnership with Burger King and the widely successful IPO of Beyond Meat (almost $4B in valuation). In this article (quoting DigitalFoodLab) from Les Echos also focuses on why so many stars invested in Impossible Foods.

Glovo

Spain based Glovo raised another €150m. The consolidation movement continues. After Takeaway acquiring Delivery Hero assets in Germany,Glovo is acquiring its activities in Peru (Domicilios.com).

Grain - DFLGrain, a Singapore based and notably profitable cloud kitchen raised $10m to expand its activities. Cloud kitchens are the next food delivery hot thing with competition just starting.

 

 

You're in a good company

Join the 60+ clients of Digital FoodLab: leading agrifood companies, retailers, banks, investors, startups, and public organisations.

Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.