Best deals and top FoodTech news (2022 – week #3)

2 NOTABLE DEALS IN EUROPE, 3 IN THE REST OF THE WORLD:

🥓 🇫🇷 La Vie, a French startup, raises €25M for its plant-based lardons and bacon. The company, which products are already sold in some supermarkets and restaurants in France and in the UK, will use the money to expand in Europe. Among the investors, Nathalie Portman, confirms the appetite of celebrities for the alternative protein ecosystem.

🐔 🇬🇧 VFC foods, a UK startup, raised £7.5M. VFC markets plant-based chicken products and are already distributed in Tesco. It wants to use the funding to expand its reach both locally with new retailers, new products and internationally. An interesting point is that the main investor, Veg Capital, says it donates all its profits to animal charities.
Is this the start of charities, lobbies or lobbies investing in alternative proteins to accelerate the change?

🚚  🇮🇳  Swiggy, one of India’s food delivery giants raised $700M. With a valuation at $10.7B, this new round shows the investors appetite for the Indian delivery ecosystem. Swiggy’s co-founder says its goal is to make it the “platform that 100 million consumers can use 15 times a month”.

🏪  🇲🇽  Calii, raises $22.5M for its Latin-America focused grocery delivery service. Not directly a quick-commerce operation (it delivers in less than two hours), Calli focuses on fresh produce and grocery items and wants to make a dent in a market that has not yet moved online (only 5% of groceries are bought online in the region)

🧪 🇯🇵  IntegriCulture raises $7M to lower the cost of cellular agriculture. It will also use the funding to bring a first product on the market: foie gras!
It is interesting to observe that more and more attention is put on startups supporting the cellular agriculture ecosystem. Is this a reaction to the rising doubts about the viability of the technology in the short term?

BEYOND FUNDING, WHAT ELSE HAPPENED?

🇨🇳  ☕  ⚰️  🧟  Luckin Coffee is coming back from the dead! It wants to relist its shares in the US, two years after a $300M fraud led to its eviction. While the company name is synonym with fraud in the West, it has kept a good reputation in China and has expanded since.

🇫🇷  Gorillas is going to acquire the French startup Frichti. Frichti has long been the poster child of the French FoodTech ecosystem with its $100M raised, its fullstack delivery (delivery of meals cooked in its own kitchens) and then its dark stores (before the rise of quick-commerce).
The concentration is happening impressively fast in the delivery space. It should be noted that Gorillas is heavily backed up by Delivery Hero which has just announced that it has taken the control of Glovo.

🧫  Mosa Meat, one of the leading cellular agriculture startups revealed that it reached a new milestone: removing fetal bovine serum from its process, a (very expensive and limited) medium rich in growth factors and hence often seen as indispensable to grow cells. The startup has gone beyond that, it has made its solution open source. Beyond the altruistic reasons of this move, it is a way to prove it to the public (i.e. to investors and to the industry) as the doubts are rising around the industry. Multiple have already said that they reached this milestone, but without “proving” it.

Subscribe to our weekly newsletter

Abonnez vous à notre NL mensuelle en Français

You're in a good company

Join the 60+ clients of Digital FoodLab: leading agrifood companies, retailers, banks, investors, startups, and public organisations.

Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.