9 notable deals and things to know this week (2022 – week #46)

Published on November 16, 2022

Here are the 9 deals and things that we found the most exciting and interesting for you to know this week:

☀️ 🇫🇮  Solar Foods, a Finnish startup that “transforms” captured carbon into protein through fermentation, received regulatory approval from Singapore. That is the world’s first for such a technology, and once again, Singapore positions itself at the first rank for approving new food technologies.

🚜 🇫🇷  Agriconomie, the French B2B marketplace for farmers, raised €60M. In 2021. It made €72M in sales and hopes to reach €100M this year. Beyond, it wants to focus more on sustainable farming And providing services to farmers.
Agriconomie is among DigitalFoodLab’s TOP 30 French FoodTech 2022, have a look at the other top startups from France.

🍺 🇺🇸 Athletic Brewery, a US-based non-alcoholic beer brand, raised $70M to build its new brewery. Non-alcoholic beverages are still a fast-growing space with more and more health-conscious consumers.

💰 🇪🇺 More support for alternative proteins is growing in Europe. First  a consortium received €13.9M to make alternative proteins more mainstream. Then, Novo Nordisk’s foundation is investing €27M in a new innovation hub around plant-based foods. These consortiums are important, even if they don’t come out with great results. They enable researchers to get in touch with established companies, and in turn, large companies to reach out to startups.

🍖 🇦🇺 Vow Foods, an Australian cellular agriculture startup, announced a $49.2M record-breaking series A. While most companies in that space try to replicate existing products, Vow Foods goes the extra mile and is looking to create new types of foods.

🍽️  🇨🇴  Muncher, a Colombian dark kitchens startup, raised $27M. This co es a month after Foodology, another Colombian startup, raised $50M for its virtual restaurant brand. Colombi  is already the home country of Rappi, the largest Latin American restaurant delivery platform. Is the country becoming a foodtech hub?

🍆 🇲🇽  Perfekto, a Mexican startup, raised $1.1M for its boxes of imperfect food products that consumers subscribe to. It he ps to fight against food waste, notably for fruits and vegetables, which would normally never have reached the consumer.  It i close to Misfits and Imperfect Foods. The t o US companies recently merged to reach a size sufficient (a billion in sales!) to be profitable. It will be interesting to see if this business can be profitable in other parts of the world at a smaller scale.

🍽️  🇦🇹 Orderlion, an Austrian B2B marketplace for restaurants to connect with their food suppliers, raised $4M. In a space dominated by Choco (a unicorn), this deal and many others show that the game is still very open on what the future of procurement will look like.

🍔 🇺🇸  Beyond Meat, the US plant-based meat alternative startup, revealed its Q3 data… and it was awful. Sales dropped by 22.5% year-over-year while doubling its loss (to more than $100M). The company’s future does not seem bright as its losses deepen within a highly complex market.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.