7 notable deals and things to know this week (2022 – week #51)

Published on December 20, 2022

🇮🇱  🌽  Equinom, an Israeli startup, raised $35M (it has now raised $71M) for its enhanced crops. It is one of the few startups using non-GMO to create new varieties of crops that could answer the need of plant-based product manufacturers for better-suited crops.

🇨🇱 🥛 NotCo, the Chilean unicorn that develops plant-based products, raised $70M for its B2B platform. Other companies will then be able to use NotCo platform’s ability to discover how different ingredients combine to create new plant-based products. This evolution from B2C (NotCo’s mayo, milk, meat, and ice cream alternatives are widely available across the Americas) to B2B is quite unique in the plant-based ecosystem. It could be the beacon of a broader change as many companies struggle to scale (whereas food giants struggle to create appealing plant-based alternatives).

🇩🇪 🚴‍♂️  Food Delivery is dead… long live food delivery. Circle, a Germany-based food delivery startup, raised €11M for its reinterpretation of meal delivery. It has created kitchen hubs which can cook up to 100 (fresh?) meals and deliver them directly to consumers. We observe a flurry of new meal delivery platforms with new supposed benefits (often some or all of these four: sustainability, ethics, price or quality). This reminds us of the time when specialized booking platforms were sprouting with the same kind of supposed benefits… only to disappear in a few months.

🇪🇸  💳 CoverManager, a Spanish startup, raised €17M for its restaurant management software platform. It helps owners to manage operations, notably all the streams of online bookings. CoverManager is a part of our Spanish FoodTech TOP 20 (released last month), have a look at the other 19 exciting startups in the ranking.

🇵🇱 🥑  Fresh Inset, a Polish startup, raised $2.1M for its technology to extend fruit & vegetable shelf life. With a simple sticker on the product or its packaging, it slows the ripening process.

🇺🇸 🥤 Poppi, an American prebiotic drink brand, raised $25M for its sodas. These are notably made with apple cider vinegar. This confirms the growing success of this “magical” ingredient used in a growing number of better-for-you food products.

🇺🇸  🐄 ArkeaBio, a US-based startup, raised $12M for its vaccine for cows which is said to reduce the animal’s methane emissions by up to 80%. This is comparable to the rates indicated by startups working on algae supplements (such as Volta Greentech in Sweden). This kind of new short-term solution to the environmental problem caused by animal farming is quite exciting and is definitely a space to follow in the year to come.

You're in a good company

Join the 60+ clients of Digital FoodLab: leading agrifood companies, retailers, banks, investors, startups, and public organisations.

Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.