17 notable deals and things to know this week (2024 – week #16)

Published on April 16, 2024

Startup news and deals

🇮🇪 💰Strong Roots, an Irish plant-based frozen food startup, is being acquired by McCain. This follows a $55M investment in 2021.

🇫🇷 📦 Pyxo, a French startup specialising in reusable packaging for the food service industry, will be acquired by UBI Solutions. This follows Pyxo’s entry into receivership earlier this year due to a high amount of debt. After a couple of years of hype around reusable packaging in Europe, notably pushed by regulation banishing single-use plastics in France, many startups are facing difficulties in a category that still requires consolidation.

🇫🇷💧 Weenat, a French startup, raised €8.5M for its sensors and weather stations that help farmers better manage their water usage.

🇩🇪 🍽️ Torg, a German startup, raised €2.7M for its AI-powered platform, which helps foodservice buyers to identify suppliers. It notably aims to replace the inefficiency of the discovery process (which still relies a lot on trade fairs).

🇧🇪 👁️ Robovision, a Belgian startup, raised $42M for its no-code AI platform that simplifies the implementation of computer vision in various industries, notably in agriculture robotics.

🇬🇧🐶 Marleybones, a British startup, raised €1.05M for its shelf-stable dog food meals.

🇺🇸 🌱 Windfall Bio, an American startup, raised $28M for its technology that captures and transforms methane into fertilizer.

🇳🇴 🍖 Völur, a Norwegian startup, raised $2.8M for its AI technology to optimize and make the meat industry more sustainable.

🇸🇪🥤 Gaia Biomaterials, a Swedish startup, raised $5M for its sustainable and compostable plastic alternatives made from limestone.

🇸🇬 🐟 Peptobiotics, a Singapore-based startup raised $6.2M to the use of antibiotics in aquaculture with its antimicrobial peptide technology.

🇺🇸 🌱 Ammobia, a U.S. startup, raised $4.2M for its green ammonia production technology.

🇳🇿 💥 Sunfed Meats, a New Zealand-based plant-based meat company, is shutting down due to financial difficulties and an inability to raise additional funding.

Regulation & public support

🇫🇷 ⚖️ France’s top administrative court suspended a decree banning plant-based products from being labeled with meat-related terms. This is the second time the French government attempts to limit the use of words such as steak to meat. As for the previous decree, it will be for the EU court of justice to evaluate its legality.

Industry news & trends

🌍 💰 Ahold Delhaize, alongside Tesco, Woolworths, and 2 other retailers, creates a VC fund to invest in startups that improve consumer experience and tackle sustainability challenges in the grocery value chain.

🇺🇸 🖥️ An interesting US-focused analysis on the “complicated” (i.e. unexistent) path-to-exit for many RetailTech startups. That’s often a question I ask founders (and investors): “What is the exit scenario?” notably in situations where the number of potential buyers is limited… and I’m mostly answered with things like “We’ll see later”. That’s well and good, but there are indeed industries where you either become very big ($100M+ in revenue or you fail).

🇺🇸 💸 Nestlé generated $200M of additional revenue in the US through ideas sourced from its employees. Since 2019, they submitted thousands of ideas, which were turned into 46 initiatives, notably product launches. By tapping into the daily life experiences and needs of its employees, Nestlé, can then leverage trends.

🇺🇸 🧑‍🍳 Google Launched “Food Mood”, an impressive AI which creates recipes fro you (including the picture) by mixing two food cultures. I have to try this French x Japanese dessert, looks incredible.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.