16 notable deals and things to know this week (2024 – week #30)

Published on July 23, 2024

Startup news and deals

🇬🇧🌿 GrowUp Farms, a British startup, raised £38M for its vertically farmed salads. While it entered the vertical farm game “late” compared to many players, GrowUp appears to be the leading force in Europe, showing that it is possible to scale production.

🇺🇸🥤 Botrista, an American startup, raised $65M for its automated cold beverage machine that can serve a wide range of options, combined with its beverage menu creation tools. Who said automation was dead? Robots are, but easy-to-use automated solutions that can easily increase margins of point-of sales without required additional workforce make a lot of sense.

🇫🇮🥚 Onego Bio, a Finnish startup, raised €14M to scale the production of its egg proteins (ovalbumin) through precision fermentation. It says that a single “full-scale manufacturing unit” would replace six million hens.

🇺🇸🌾 Mitti Labs, an American startup, raised $3M for reducing methane emissions and water usage in rice farming in India. It will help farmers adopt more sustainable practices, whose impact is then measured through satellite imaging. See here our recent insight on rice, its impact (on food security and climate), and why it is one of the most important areas to focus on for decarbonisation.

🇺🇸🧬 Digestiva, an American startup, raised $18.4M to commercialise its protein enzyme platform, which helps design proprietary enzymes to address challenges related to protein absorption.

🇬🇧💊 Bioniq, a British startup, raised $15M for expanding its personalized supplement platform and increasing its market presence in the US and Middle East.

🇦🇺🦠 Biosecurity Commons, an Australian startup, raised $3,5M for its software, which helps predict and manage biosecurity threats to agriculture and the environment.

🇮🇳🌾 Arya.ag, an Indian startup, raised $29M for its digital platform offering post-harvest services, including storage, quality testing, and financing, to grain farmers and agri-businesses.

🇪🇸🧑‍🌾 Widhoc, a Spanish startup, raised €2M for its precision farming solutions, which help farmers reduce the amount of water they use.

Regulation & public support

🇬🇧 🐶 Meatly, a UK-based startup becomes Europe’s first cellular agriculture company to receive regulatory approval to commercialise cultivated meat… for pets (this is also the world’s first, as the first regulatory approvals were for human food). The first products will be sold in 2025.

🇪🇺 🥩 Don’t be too optimist from the above news and its ability to translate in the EU: the Hungarian presidency of the EU launched an initiative to protect traditional European culinary practices against the rise of novel foods, such as cultivated meat and insect-based products.

🇸🇬 🐜 Singapore approved 16 insects for human consumption.

Industry news & trends

🌍 🧠 Great read on how to raise “the world’s IQ”: one of the main conclusions is that alleviating the challenges of starvation and also providing more nutritional advice on what is right for an infant could be one of the most effective solutions.

🇸🇪 🍄 Mycorena, a Swedish biomass fermentation startup is filing for bankruptcy. Recently it announced that it would not be able to raise money to complete the development of its production facility.

🌍 🍫 As cocaa prices are surging, we could expect that farmers are doing relatively well. That’s not the case at all: Only about 10% of cocoa farmers are earning a living income out of their work. Among many challenges are the small sizes of the farms and low farmgate prices.

🇺🇸 🍔 McDonald’s is attracting a lot of consumers with its promotional $5M meal offering. It’s interesting to observe the current “price war” in the fast food industry with numerous new value meals.

 

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What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
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Results:

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  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
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  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

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  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
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Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.