15 notable deals and things to know this week (2024 – week #27)

Published on July 2, 2024

Startup news and deals

🇹🇷 🛵 Getir, the Turkish-based quick-commerce startup, raised $250M from Abu Dhabi’s wealth fund which becomes a majority shareholder. Turkey is now its unique market (down from tens of countries only a couple of years ago).

🇨🇿 🛒 Rohlik, a Czech startup, raised $170M for grocery delivery operations. It now delivers more than one million orders per month.

🇺🇸 🍞 Hero Bread, an American startup, raised $21M for its bakery products. It focuses on low-carb, high-fiber, and low-calorie bread and baked goods. Low-carb, and more broadly products with an impact on glucose levels, is one of the biggest trends right now. Winners seem to be products which combine ease of use (like these breads, which look like “normal ones”), taste, a reasonable price, and a health claim.

🇮🇳🥛 Sid’s Farm, an Indian startup, raised $10M for its D2C dairy operations. It provides dairy products to consumers while controlling the entire supply chain by sourcing milk directly from farmers. We observe a growing wave of such delivery players in developing economies, which brings trust in the delivery of fresh produce, meat and dairy products.

🇸🇬 🥫AI Palette, a Singapore-based startup, raised an additional $1.45M (which brings the funds raised in 2024 to $7.7M) for its artificial intelligence designed to help food companies create new products.

🇪🇸 🍔 Moa FoodTech, a Spanish startup, raised €3M for its upcycling technology, transforming agriculture byproducts into a source of proteins.

🇫🇷 🥚Yumgo, a French startup, raised €3M for its plant-based alternatives to eggs developed for professional use in the foodservice industry.

🇭🇺🦟 Scoutlabs, a Hungarian startup, raised $2M for its digital platform to monitor insect migration and help farmers combat pests more sustainably.

🇿🇦🧬 ImmoBazyme, a South African startup, raised $1.3M for its production (through precision fermentation) of growth factors that can be used in industries such as cellular agriculture.

🇫🇷 🥐 Otami, a French startup, raised €800K for its management platform dedicated to bakeries. It notably helps them to better understand their costs.

Industry news & trends

🇩🇰 🐄 Denmark will become the first country to create a carbon tax on agriculture. Farmers will be taxed €100 per cow and per year (starting 2030). They will receive incentives to receive emissions. While very controversial, a carbon tax on agriculture (and more broadly on food products) is, in our opinion, the best way to achieve a reduction of the impact of our food system on the environment. It should obviously be phased in step by step and linked to incentives to help farmers reduce their emissions, transition to other productions, and also help producers find alternatives to increase their production. Being among the first to implement such a tax creates risks but also significant upsides: for instance, the local plant-based industry could become stronger, contributing to exports.

Industry news & trends

🇺🇸 💥 Care/of, a supplements startup is shutting down. Bayer had acquired it at a valuation of about $225M in 2020.  That’s quite a blow to the whole category where Care/of was often looked at as an inspiration.

🇫🇷 💊 Danone, the French dairy and water giant, announced it will be doubling down on health and nutrition to adapt to shifting consumer habits influenced by the rise of weight-loss drugs such as Ozempic. It will notably seek acquisitions while selling underperforming assets. It is fascinating to see that most large food companies are moving in the same direction. It certainly creates opportunities at both ends for:

  • Entrepreneurs operating at the frontier between health and food
  • Contrarians that will bet on the offloaded assets which will probably be sold quickly and at a low price.

🇺🇸 💳 American Express acquired Tock, a restaurant reservation platform. This is the second such platform it acquires after Resy. It says that restaurants are one of the largest spending categories of its cardholders and that it wants to create unique experiences for them.

🇺🇸 🍔 McDonald’s plant-based burger test in the U.S. did not meet expectations. The experiment was made with Beyond Meat’s burger.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.