14 notable deals and things to know this week (2024 – week #15)

Published on April 9, 2024

Startup news and deals

🇫🇮🥚 Onego Bio, a Finnish startup, raised $40M for its egg proteins made through precision fermentation.

🇺🇸 🚜 Seso, an American startup, raised $26M for its software that aims to solve US farmer’s HR issues. The platform notably automates visa processes.

🇺🇸🍷Full Glass Wine, an American startup, raised $14M to continue acquiring direct-to-consumer wine marketplaces and subscription platforms. It creates a one-stop-shop experience for everything related to wine and strengthens the multiple platforms’ profitability by unifying their logistics. Beyond this example, we observe a growing number of mergers between small or medium-sized DTC startups (too small to be acquired but too large to be declared a “failure”) with a similar idea to share fixed costs, increase their attractiveness for retailers, and improve their logistics.

🇩🇪🍲 Reduced, a Danish startup, raised €6M for its fermentation technology that upcycles food industry side streams into umami flavours.

🇺🇸🌾 Pollen Systems, an American startup, raised $2.4M for its crop analysis platform, which uses drones to provide data at the level of the individual tree.

🇸🇪🌿 Ironic Biotech, a Swedish startup, raised €1M for its proteins, which enable iron to be easily absorbed into the blood.

🇬🇧🍲 Shicken, a UK startup, raised £4M for its plant-based and Asian-inspired ready-made meals. Beyond providing “substitution” for meat and dairy products, we are convinced that ready-made meals are one of the keys to “unblocking” consumers’ willingness to adopt a more plant-based diet. Indeed, many consumers don’t really know how to cook plant-based foods and can be reassured by such meals.

🇺🇸🌱 BioConsortia, a US-based startup, raised $15M for its bioinputs, enhancing crop yields and agricultural sustainability using microbial solutions.

🇺🇸 🏥 Nourish, a U.S.-based startup raised $35M for its telenutrition platform that connects people with dietitians.

🇺🇸 🍏 Orchard Robotics, a U.S. startup, raised $3.2M for its AI-powered camera system that turns existing farm equipment into apple-growing data collectors.

Regulation & public support

🇦🇺 ⚖️ Vow, an Australian cellular agriculture startup, received regulatory approval from Singapore for its cultivated quail. It becomes the third startup to become approved in Singapore, the fourth startup to be approved globally for cellular agriculture, and the first for quail. Unlike other cultivated meat startups, Vow ultimately seeks to create new types of meat.

Industry news & trends

🌎 🚚 Good video on why it is useless to talk about food miles (the distance travelled by food before reaching the consumer) when considering the climate impact of food. And transport is only 5% of the impact of food. So, eating locally grown meat may not be a very efficient way to reduce your climate impact.

🇺🇸 🏪 Do you remember all the hype about Amazon Go stores and their “just walk out” technology, which scans all the items you took alongside your journey into the store to charge you when you leave the store then automatically? It was maybe only hype.
First, Amazon is switching to smart shopping carts and removing this technology. Second, it appears that the tech had a little help: a thousand workers in India reviewed the themes consumers picked up. In 2022, this team had to review about 70% of the sales. That’s another blow to the autonomous store.

🇺🇸 🖥️ Whirlpool is laying off Yummly’s team. It acquired the once-successful recipe app in 2017. Yummly was known for its technology parsing other recipe websites and transforming them into actionable shopping lists with insights on taste, enabling the users to make smart searches. This is also the end of a trend where major appliance makers looked to connect their hardware to consumer-facing content apps (something that never took off).

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.