12 notable deals and things to know this week (2024 – week #9)

Published on February 28, 2024

🇫🇷 📦 La Fourche, a French online organic e-grocer, raised €2.5M through a crowdfunding platform in 72 hours. This deal shows the strength of the link built with the consumers of this subscription-based platform (clients have to pay a monthly fee to be able to order its low-price organic products). We strongly believe in the potential of this community/subscription-based platform. They are growing in silence (compared to the noise generated by the quick-commerce boom and bust) and may represent the future of groceries.

🇩🇪 🦞 Pacifico Biolabs, a German startup, raised €3.3M for its whole-cut seafood alternatives.

🇦🇪 ☁️ The Cloud, a UAE-based startup, raised $12M for its cloud kitchens. It also acquired Kbox, a British virtual restaurants/cloud kitchens startup.

🇺🇸 🇮🇪 Inspire Brands, the owner of multiple restaurant chains, among which Dunkin’ Donuts, acquired Vromo, an Irish delivery tech startup. Vromo enables restaurants to manage their own delivery fleet.

🇫🇷 🦐 Agriloops, a French startup, raised €13M to develop its aquaponic farm. It will grow 100 tonnes of prawns, fruits and vegetables per year.

⚰️ 🐠 New Wave Foods (USA, shrimp alternatives, $18M raised) and Seafood Ordinary (Germany, tuna, salmon and shrimp), two startups developing plant-based seafood, ceased their operations. Plant-based seafood startups were launched following the hype around plant-based meat. However, as plant-based meat sales stalled after an impressive surge, seafood alternatives never took off.

🇫🇷 🌱 Starfish Bioscience, a French startup, raised €900k to develop predictive models and diagnostic tools to identify beneficial microbes in soil.

🇮🇱🌱 WeedOUT, an Israeli startup, raised $8.1M for its green weeding solutions.

🇺🇸🧬 Trace Genomics, a US startup, raised $10.5M for its revolutionary DNA soil intelligence platform. Through machine learning and genomics, it analyses soil health and disease risk, providing farmers with insights to optimise yields.

🇳🇿🥛 Miruku, a New Zealand-based startup, raised $5M to apply molecular farming to dairy proteins. Molecular farming aims to use plants as bioreactors: the idea is to genetically modify plants to produce the desired proteins through their natural growth, then extract them.

🇨🇳 💉 We often link the use of weight-loss drugs such as Ozempic with the US, but there is another huge market: China. The country has the world’s largest obese population (200 million people), and a grey market to acquire the new GLP-1 drugs has appeared. If the use of these drugs becomes global (and it certainly will, as they’ll lose their patent in a couple of years, opening a race to the bottom in terms of price), we can expect significant consequences for the food industry.

🇳🇱 🌱 Phycom, a Dutch startup, raised €1.75M to scale its technology, enabling high-quality microalgae production.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.