12 notable deals and things to know this week (2024 – week #26)

Published on June 25, 2024

Startup news and deals

🇬🇧🥩 This, a UK-based startup, raised £20M for its plant-based meat alternatives. That’s quite a feat in the current context of distrust around plant-based meat brands. It wants to grow its product range and presence in the UK market.

🇦🇷💧 Kilimo, an Argentine startup, raised €10M for its platform that helps farmers save water and get paid for their water-saving efforts.

🇺🇸🥩 Tender Food, a US-based startup, raised $11M for its plant-based meat products. It has developed a new texturisation technology that makes the products feel more like meat. Texture is one of the main areas where we still see investments and innovation in the plant-based sector (with players such as Umiami or Rival Foods).

🇫🇷 📱NectarGo, a French startup, raised a new round (after an initial €2M in 2022) for its platform to better connect suppliers and retailers at a local level. It seeks to simplify logistics and help retailers create differentiated offerings based on local suppliers.

🇫🇷 🐈 Caats, a French startup, raised €5M for its premium and personalised pet food brand (dedicated to cats).

🇫🇷 🍷 Onafis, a French startup, raised €6M for its sensor that enables winegrowers to monitor how their wine is doing.

🇮🇱🍖 Ever After Foods, an Israeli startup, raised $10M for its innovative bioreactor for the cellular agriculture industry. It says its technology enables it to make cultivated meat 90% cheaper.

🇮🇳 🚚 Zepto, an Indian startup, raised €665M for its quick-commerce operations (10-minute grocery deliveries from its own micro-warehouses). Who said that quick commerce was dead? It’s over in developed economies, but it is doing really well in developing countries such as India, Latin America, and Africa.

🇬🇧 🐜 Beta Bugs, a Scottish startup, raised £1.7M for its insect breeding technology. It provides eggs and larvae to companies looking to grow insects for animal feed.

Industry news & trends

🇫🇷 🥛 Danone, in partnership with others, announced a €16M investment to create an R&D centre focused on precision fermentation in France.

🇪🇸 🥚 Palacios, a Spanish agrifood leader, announced a partnership with The Every Co, a US-based startup using precision fermentation on egg proteins. Multiple partnerships have been announced in the alternative protein space in the past weeks, showing that:

  1. startups have definitely moved from a B2C approach to a B2B business model where they supply ingredients to manufacturers.
  2. leading companies are ready to go beyond experimentation: they plan to launch products (mostly in the US), notably next year. This shows a shared belief in the potential of technologies such as precision fermentation to scale, delivery value, and to help them reduce their impact.

🌎 🍿 Private label brands are reinventing themselves: exit the mediocre copycat products “inspired” by large brands. Now, with the inflationary pressure, the focus is on more innovative and more premium products. An example is Walmart, which launched Bettergoods, featuring items like cardamom, rose raspberry jam and oatmilk ice cream.

 

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.