10 notable deals and things to know this week (2024 – week #36)

Published on September 3, 2024

Startup news and deals

🇮🇳🌾 Agrim, an Indian startup, raised $17.3M for its seed and input digital marketplace. Thousands of retailers, who were unfamiliar with online operations until now, use the marketplace to sell agricultural products.

🇺🇸📦 The Rounds, a US-based startup, raised $24M for its zero-waste grocery essentials and home goods refillable containers delivery service. It works on a subscription model, where consumers choose when they would like to see each time restocked.

🇩🇪🌿 Root, a German startup, raised €8M for its “climate operating system” for the food industry. It provides food companies with a software platform that helps them measure, reduce, and communicate their environmental impact across their entire value chain. While there were one or two startups in that field three years ago, it now feels quite crowded with the trend of startups having raised between 5 and 10 million. There is not enough space for all these players to create meaningful differentiation. Some form of consolidation will happen sooner rather than later.

🇫🇮 💸 Solar Foods, the Finnish startup known for its biomass fermentation “transforming” CO2 into proteins, is planning for a “technical listing” on Helsinki’s stock market this month. This process is much less cumbersome than a traditional IPO.

🇺🇸🧬 ZBiotics, an American startup, raised $12M for its genetically engineered probiotics, which target gut health, hangovers, and other health concerns.

🇺🇸🌱 HabiTerre, an American startup, raised $10M in a round led by John Deere for its technology that monitors the environmental and productivity impact of farming activities.

🇸🇪🌿 Nordic Seafarm, a Swedish startup, raised €2.1M for its seaweed farming operations.

🇨🇦🐟 New School Foods, a Canadian startup, raised $6M for its plant-based whole-cut salmon filets. It uses patented scaffolding to mimic the texture and mouthfeel of real fish.

Industry news & trends

🇯🇵 7-Eleven, the Japanese world-famous convenience store chain, is the target of an unfriendly takeover bid from its Canadian competitor Couche Tard. Behind the M&A story is the fascinating story of kombinis (Japanese convenience stores) and their unique operations that have no equivalent in the rest of the world in terms of digitisation, automation, and supply chain.

🥵 Interesting read on how we should start to prepare to live with temperatures of 40C and beyond. These levels, notably combined with humidity, mean that humans can cool themselves down. It implies to rethink everything in the way we live, and indeed the food supply chain and how we get and consume food.

You're in a good company

Join the 60+ clients of Digital FoodLab: leading agrifood companies, retailers, banks, investors, startups, and public organisations.

Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.