15 notable deals and things to know this week (2024 – week #14)

Published on April 2, 2024

Startup news and deals

🇺🇸 🍽 Wonder, a US-based startup, raised $700M for its food delivery service. Initially, it operated food trucks that delivered freshly cooked food items directly to your home. This was scrapped for a much more mundane business model: it partners with existing top restaurants and cooks them in cloud kitchens. This level of funding seems somehow surprising for such a business model. We’ll have to see if there is anything more behind it.

 

🇺🇸🏋️ Aloha, an American startup, raised $68M for its plant-based protein bars, beverages, and powders.

 

🇺🇸🍹 Culture Pop Soda, an American startup, raised $21M for its functional, probiotic soda brand. This is part of a much larger ecosystem of new brands targeting young consumers looking for healthy, fizzy drink options.

 

🇪🇸 🍺 Interesting read on Ekonoke, a Spanish startup applying indoor farming to an unusual produce: hops. Most indoor farming players are focused on growing salads (with a large of them so unsuccessful that they go bankrupt). Ekonoke’s hops can be much more sustainable and grown all year, unlike “outside hops”. This is highly valuable for brewers, who could also use their equipment all year. As we often say here, indoor farming seems to be a dead space, but far from it; in the ashes of the startups that burnt billions are some very exciting ideas.

 

🇸🇪🌱 Arevo, a Swedish startup, raised 6.6€M for its agricultural inputs that enhance plant growth while reducing the amount of nitrogen required.

 

🇻🇳🌱 Techcoop, a Vietnamese startup, raised $5M to provide digital services and financial solutions to Vietnam’s farmers, notably to buy inputs.

 

🇫🇷 🌱 NetZero, a French startup, raised 18€M to scale its Biochar production in Brazil.

 

🇺🇸 🍽 Chiyo, an American startup, raised $3M for its postpartum nutrition meal delivery service. This is again an example of a “food-as-medicine” approach in the FoodTech ecosystem.

 

🇩🇪🥩 Innocent Meat, a German startup, raised €3M for what it calls an automated “Plug-and-Produce” solution for cultivated meat. It aims to enable any meat processor to switch its production of cultivated meat by providing it with all the tools and biocomponents required.

 

🇺🇸🍲 Proxy Foods, an American startup, raised $2.3M for its AI recipe formulation platform. It will help F&B industry players solve challenges during the formulation process.

 

🇬🇧🌱 Clean Food Group, a UK startup, raised €2.9M for its tech, which uses precision fermentation to “transform” food waste into a sustainable source of oil and fat ingredients. It notably aims to launch an alternative to palm oil.

 

🇫🇷 📦 Boxy, a French startup mostly known for its container-size autonomous stores, will shut down all its points of sale. Instead, it will focus on B2B smart fridges inside companies. This is yet another blow for the autonomous store ecosystem. From the highs four years ago when Amazon Go seemed to be the supermarket’s future to the current situation where many large retailers are scaling down or simply removing self-checkout options.

 

Regulation & public support

🇳🇱 🥩 The Protein Brewery, a Dutch biomass fermentation startup, received regulatory approval in both the US and Singapore for its protein.

🇺🇸 ⚖️ At least seven US states seek to ban cultivated meat with proposed bills to limit distribution and naming. Beyond some fringe conspiracy theories (Bill Gates is an investor in some cultivated meat startups, so…), the debate seems much more about protecting the existing meat industry than the consumer.

Industry news & trends

🇨🇭☕ Nestlé announced an initiative to decarbonise its cocoa supply chain, with the aim of reducing and removing 500,000 tonnes of carbon in the next 20 years. Beyond the current interest in the price of chocolate, we are observing a growing discussion around its environmental impact, notably with initiatives to replace it with plant—or cell-based alternatives.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.