10 notable deals and things to know this week (2023 – week #46)

Published on November 14, 2023

🇺🇸 💉 Eli Lilly announced that its new weight loss drug, Zepbound, has been approved by the FDA. It will compete with other drugs such as Ozempic and Wegovy. The results are impressive, as people lose an average of 52 pounds (23.6kg). As we said in a previous insight, beyond their immediate impact (decreasing sales of snacks and other foods), these drugs have the potential to change our relationship with food.

🇺🇸 🤖 Humane, a US startup, has introduced Ai Pin, a wearable AI-powered device to redefine user interaction. Among many features, it can support nutrition goals by identifying food using computer vision. Look at this video and imagine the potential of such a device to follow us and register what we eat. As said in this previous insight, measuring what we eat daily (beyond putting it manually in a digital journal app) is one of the main things blocking us on the road to personalisation.

🇫🇷 🍼 Nūmi, a French biotech startup, raised €3M to create a substitute for breastmilk through cellular agriculture. This space is expanding fast, as its implications are huge. Ingredients present in breastmilk also have exciting applications for huge markets such as sports health (recovery) and healthy ageing.

🇺🇸🔬 Cromatic, a US-based startup, raised $5.3M for its integrated platform to help companies find and manage relationships with partners to outsource their R&D.

🇹🇷 🇺🇸 Getir, the Turkish quick-commerce unicorn (one of the few players in this category still alive), has acquired FreshDirect, an online grocery delivery service based in New York. FreshDirect was owned by Ahold Delhaize, a PE firm that bought it for $300M in late 2020. This is yet another step towards concentration in the online grocery delivery space.

🇮🇹 🧀 Dreamfarm, an Italian startup, raised €5M for its plant-based alternatives to mozzarella. Compared to other cheese alternatives, it has much better nutritional rankings (nutriscore A).

🇺🇸🌾 Aigen, a US-based startup, raised $12M for its solar-powered agriculture robots. They can manage resistant weeds without the use of chemicals or fossil fuels.

🇺🇸🍲 Wonder, a US-based startup, raised $100M from Nestlé, alongside a strategic partnership, for its restaurant-quality meal deliveries.

🌎 ☁️ The world’s 20 largest meat and dairy producers had their greenhouse emissions increase by 3.28% last year. Among them, only two saw their emissions decrease, and only four had net-zero targets approved by the Science-Based Targets initiative (SBTi).

🇨🇱🍎 Loads, a Chilean startup, raised $2.05M to help manage food imports across Latin America.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.