🥦📈 Three proofs that the food revolution is near

Published on October 18, 2023

This week, it’s not one but many topics that have caught my attention. While it may seem that there is no direct link between them, they show that things are falling into place for the food revolution to happen sooner than expected. Indeed, all along the food supply chain, after years of research, we observe significant movements where products and services are moving out of the lab and almost ready to have a real impact.

1 – Unhealthy foods being impacted by drugs

🇺🇸 💊 Last week, our newsletter discussed food as medicine and mentioned the anti-diabetes drug Ozempic. This has profound implications:

That will be quite a challenge for snacking companies! Some players in this space act like they are surprised. However, we have talked for years about personalised nutrition and the convergence between health and food.

In my opinion, this is only one of the first consequences. Food (and health companies) should pay attention to this space and consider their role in this future, where food and health will be much more intertwined in the consumers’ decisions.

2 – Cooking robots inside authentic restaurants

This week, Chipotle announced that it was testing Hyphen, a robotic kitchen tool that can help it assemble bowls and salads. This technology is quite interesting as it acts as a complement and not a substitution for human work. Look at the video in the link to see how it works). This is an excellent example of how robotics can increase productivity without completely rethinking the restaurant’s kitchen.

3 – CRISPR-edited chickens resistant to avian influenza

CRISPR is a gene-editing technology, often labelled as “molecular scissors”, that allows cutting and modifying sections of an organism’s DNA.

Here, scientists have shown that CRISPR can reduce the impact of bird flu, a virus that threatens animals and humans. This is only preliminary work, as the study reveals that gene-edited chickens were still getting infected when exposed to high doses of the virus. Moreover, we should be cautious of the potential evolution of the virus.

However, I am optimistic about the vast potential of this technology in the food industry in at least four domains:

  • Disease-resistant crops and livestock (as shown in the study) in a much more acceptable way than traditional GMO techniques.
  • Climate-resistant crops and livestock. This space is essential as we know that our climate will be significantly disturbed in the following decades.
  • More sustainable livestock. For example, research is conducted to modify cows’ microbiomes and reduce methane emissions.
  • Creating tomorrow’s foods for both sustainability and health reasons: startups are using this technology to create grain crops with much higher protein yields, while others are modifying foods to have them contain more nutrients.

While we are still at the research stage, the body of science and the number of studies using CRISPR around food products is increasing fast. Some products are already on the market in the United States, and we expect to see more of them being authorised in the next few years.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.