🏅 European FoodTech TOP 50

Published on May 15, 2024

Last month, we released our annual report on the state of the European FoodTech ecosystem (which you can download here). Today, I’d like to share insights from the webinar we organised on the future of FoodTech and DigitalFoodLab’s Europe FoodTech 50 for 2024.

Europe FoodTech 50

First, let’s look at the startups of last year’s top 50 (here is the link to the mapping). As for the rest of the ecosystem, it was a rough year for many companies. However, only one shut down (Karakuri, a food robotics startup). What is more worrying is what has not happened:

An optimistic view would be to consider that we should be on the verge of a “wave of exits” (or failures) in the 18 months ahead.

Now, how did we make the list for 2024?

Each year, we aim to make our process even more thorough and rigorous. First, from the huge pool of 3,500+ active FoodTech startups in Europe, we select those that have raised significant funding (depending on their categories) over the past three years and rank them using the following questions:

  • Trend: is the startup surfing on key trends identified by DigitalFoodLab?
  • Funding or profitability: Is there enough money to go to the next level?
  • Hype: Can it communicate its service or product well enough to attract interest?
  • Exit potential: can it realistically become either a unicorn (become a leader and go through an IPO) or be acquired in less than five years

In a word, this is a combination of objective and subjective information to provide a snapshot of what is happening right now in Europe’s FoodTech and which are the best players.

You can find here the list with the names, links and activity descriptions of the 50 startups.

With this list of companies, we want to give you an easy and concrete view of the trends shaping up the vision that entrepreneurs and investors have of the future of food (in Europe).

Most of these startups are already well-developed. Collectively, they raised €8B, with a notable drop between 2022 (€2.6B raised) and 2023 (a bit less than €800M). However, they are on a good start for 2024 with already more than €600M raised.

Another impressive element to point out is the evolution of many of these companies from growth to profitability for those with a product or service ready to be sold, which is now the case of an overwhelming majority of these companies. Again, it translates both a change in perception in values and also a growing maturity of the FoodTech ecosystem.

Compared to investments, The Europe FoodTech 50 gives a growing importance to food science startups, in all three sub-categories:

  • alternative proteins startups which use technologies such as precision fermentation, biomass fermentation or cellular agriculture to recreate plan and animal proteins.
  • brands: beverages, new food products or plant-based alternatives.
  • future and healthier ingredients, even if this space is comparatively smaller in Europe than in other continents.

We believe this space and AgTech have the biggest potential to deliver growth in the year ahead, both in terms of “ecosystem growth” (funding and new startups) and in terms of industry adoption.

 

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.