🌞 FoodTech summer recap, deals & acquisitions

Published on August 28, 2023

ACQUISITIONS & OTHER NEWS SHAPING THE FUTURE OF FOOD

Before the deals, let’s look at what happened beyond investments, showing that things are moving forward even in the middle of summer.

🌍 🌡️  A recent study shows that a vegan diet reduces by up to 75% emissions, water pollution, and land use compared to meat-rich diets. Compared to other, more theoretical studies, this is based on more than 55,000 British consumer diet patterns and data from thousands of farms worldwide.

🇺🇸 🥬 AppHarvest, an indoor farming publicly listed startup, filed for bankruptcy, leading to a significant drop in its stock value. The situation for vertical and indoor farming startups is particularly complicated this year, with most well-known players shutting down.

🇺🇸 🖐️ Amazon’s palm-scanning payment technology will be available in all Whole Foods stores in the US by the end of the year. It scans the user’s palm and associates it with their Amazon Prime account.

🇺🇸 💥 Nowadays, a US plant-based chicken startup shut down. It couldn’t scale its sales fast enough to justify the distribution costs (which were high because it produced frozen products). Interestingly, this startup was known for its innovative processes that enabled a very short list of ingredients. It seems that consumers didn’t value this additional “health benefit” enough to justify the price. Our analysis shows that for alternatives to animal products to be successful, they first have to be cheap, then tasty and finally healthy.

🌎 💰 Mixed quarterly results: publicly traded startups provide us with a wealth of information on the state of their respective markets each quarter. Here are a few things that we learned from the second quarter results announced a couple of weeks ago:

🇺🇸 🏦 Serve Robotics, a US-based food delivery robot startup, became public. It also raised $30M in the process. It has announced a partnership with Uber Eats to deploy 2,000 robots, up from its current 100 active robots. That’s a vote of confidence for a category (delivery robots) facing many challenges.

14 DEALS & NEWS THAT YOU SHOULD KNOW ABOUT

🇮🇱🌱 Brevel, an Israeli startup, raised $18.5M to develop a new microalgae-based protein. It will be used in plant-based alternatives to dairy products to boost their nutritional profiles.

🇪🇸 📦 Paack, a Spanish food logistics startup, raised €40M+, both to cover its increasing losses and to fund its growth. Very few startups are focused on food logistics, and while it is a highly complex business, it may be one with the direst need for disruption.

🇨🇳 🤖 BotInKit, a Chinese l startup, raised $13M for its kitchen robots. It shows how much robots are much more a booster to restaurants’ productivity than a replacement. They can also help to fasten the propagation of new recipes (and new chains) across continents.

🇩🇪🥛 The Oater, a Germany-based startup, raised over a million for its “oat drink as a service” machine. While plant-based drinks could benefit from a new “form factor” and a new user experience, as they are mostly water in cartons, we are pretty sceptical of putting yet another machine on the countertops of European consumers.

🇨🇴🍔 Foodology, a Colombian startup, raised €17M for its cloud kitchen business, enabling it to open 30 more locations across Colombia and Mexico.

🇩🇪 🛰️ ConstellR, a German/Belgium startup, raised €10M for its nanosatellites used for environmental monitoring, notably in agriculture.

🇺🇸 🌍 Yard Stick, a US-based startup, raised $10.6M for its hardware tool that measures soil carbon. This technology is critical if we want to have a robust and auditable way to assess the actual “value” of agroecological practices and create a strong carbon credit market.

🇮🇱 ☕ Ansā, an Israeli coffee startup, raised $9M for its “micro-roasting technology”. When you spend some time in the FoodTech space, you can only notice the surprising number of startups raising huge amounts of money for coffee-related subjects. They seem to target other entrepreneurs (who often like to talk about coffee). However, few have reached a larger audience.

🇨🇦 🍣  Konscious Foods, a Canadian plant-based seafood brand, raised $26M.

🇺🇸🌱 GroGuru, a US startup, raised $2.3M for its water management solutions for farmers. Investments in water management are growing fast as it is now clear that farmers will be required to monitor and care even more about how they use the resource.

🇬🇧🤖 Fieldwork Robotics, a UK startup, raised €1.7M for its harvesting robots.

🇩🇪 🍽️ Neotaste, a German startup, raised €5.9M for its restaurant booking application. It is already active in 13 cities with 1,300 restaurants. Consumers pay a monthly fee to have access to deals. It is interesting to see how this sector (restaurant booking) keeps reinventing itself every five or six years with new value propositions.

🇦🇺♻️ Goterra, an Australian startup, raised $10M for its technology turning food waste into insects, which are then used are animal feed or fertiliser.

🇳🇱 🥩 Meatable, a Dutch startup using cellular agriculture to produce meat, raised €35M.

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Use case: project for a global F&B company looking to map its AgTech innovation ecosystem and the best startups to partner with

What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
  • A workshop to validate the opportunities based on our recommendations.
  • Scouting of relevant partners followed by introductions.

Results:

  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

What we do (ongoing mission on a subscription model):

  • Kick-off where we present an overview of the AgriFoodTech ecosystem to select with the client the categories to cover and for each, the level of information required.
  • Monthly newsletter: each month we send a newsletter with the articles that we have gathered ranked by relevance, their summaries, and a layer of analysis.
  • Database: we set up a personalised database that will be filled month after month with the information gathered on the companies identified for the watch.
  • Workshops: twice a year with the client’s innovation team and other “innovation curious” team members, we present an overview of the evolutions, key trends and a dashboard of the topics followed by the watch.

Results:

  • A clear, regular and evolutive tool to follow what is happening in terms of innovation on key topics.
  • A forum (through the workshops) to discuss innovation trends and new opportunities.

Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
  • Workshop to discuss DigitalFoodLab’s recommendations on key trends to prioritise

Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
  • On-going scouting: then we set up a quarterly scouting of about ten startups.
  • For each scouted startup, we created an ID card with key information such as the business and technological maturity, funding, and corporate partnerships. We also added an explanation of why we selected this startup.

Results:

  • An ongoing and evolutive scouting are matching the client's criteria and its capabilities in terms of deal flow.

Use case: working on an acquisition process for a CPG company

What we did:

  • Kick-off to define what the client is seeking, notably in terms of maturity.
  • Workshop with the client based on a mapping of the different innovation ecosystems adjacent to its activities to select some priorities and discuss inspiring examples of startup acquisition stories.
  • Identification of 20+ targets.
  • Workshop to select the most relevant to engage with.
  • DigitalFoodLab worked as a sparing partner during the acquisition process, notably to help design how the acquired startup could be integrated into the overall company’s strategy.

Results:

  • Different results from traditional M&A processes with a focus on the client’s innovation strategy.
  • Identification of a good match for an acquisition.

Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
  • Mapping of the ecosystem to analyse the different existing alternatives and technologies to compare them.
  • Interview (calls) with relevant startups made by our internal biotechnology expert.
  • Recommendation on whether to invest or not.

Results:

  • Clear view of the ecosystem and of the reasons to believe (or not) in each sub-category.
  • Enforceable recommendations based on facts and expertise.