⚖️ State of alt. proteins regulation

Published on May 23, 2024

Over the past year, funding for alternative proteins decreased sharply, but good news has appeared on another front: regulation. Many companies have engaged with regulators, and some received approval. So, what’s the state of regulation today?

First, a word on “alternative proteins”. These are still the words used to qualify this ecosystem born around… proteins. But today, it is more than that, with most of the funding going to startups developing substitutes for ingredients such as sugar, fat, oil, flavours, coffee, etc. That’s why we now prefer to talk about sustainable ingredients. The technologies are those developed for alternative proteins but applied to a much larger range of ingredients.

So, as I said, regulation is moving so fast that it can be hard to know where we stand. We mapped all the startups that have received regulatory approval based on their technologies (if I have missed something, let me know; I’d love to keep this mapping updated and as comprehensive as possible). If you want more on these technologies, here is our trends report with a page with definitions, examples, and applications for each.

Then, we can make three observations:

1 – It’s going fast: most of the companies have received approval for commercialisation in the past months: when making this mapping, I was always pushing the boundaries and making more room, as I was thinking about more companies that should be included. At the end of the day, I am quite surprised by the number of logos. A year ago, it would have been quite empty.

Some may still be tempted to see these different technologies as pipe dreams, they are becoming very real.

2 – Europe where are you? We hear more and more about cool European startups raising money, but they are not on this graph, because none has been fully authorised. It’s good to be slow when you want to be careful and reassure consumers, but at some point, you have to move forward. The EU regulatory body has recently rejected Perfect Day’s application, making us even more skeptical about the potential of technologies such as precision fermentation on the continent in the short or medium term.

Financing research through grants and other schemes will have its limits, and could even be judged as stupid if it only leads to have its output being valued (in terms of facilities being build, job created, tax revenue, and influence) in other places.

On the opposite, the US and Singapore are leading the rest of the world, followed by Canada and Israel.

3 – It goes beyond meat: of course, many of these companies are targeting the meat alternative market. But then again, most are looking beyond that with applications in dairy, eggs, and also sugar (such as Oobli which announced a partnership with Grupo Bimbo).

In a word: progress is impressive. Still, very few companies have yet products widely available to the public, and among them, and none is yet doing huge volumes. Following what’s happening on the regulatory front is imperative for any player involved into this space and seeking the best path of action. What you have on the mapping is about authorisations, but they are other aspects to take into consideration:

  • companies seeking authorisation
  • those who have failed (and which are much less keen to communicate on that)
  • the evolution of the regulatory path (many countries are changing the way these technologies are regulated) which also involves some political considerations such as the recent ban of cultivated meat in Florida.

That’s something we work on a subscription basis with clients with our personalised FoodTech watch offer. If you’d be interested, contact us!

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What we did:

  • Mapping of the AgTech ecosystem: startups, research regulators, and other leading companies.
  • Discussion to select areas to focus on.
  • Analysis of the information to reveal the trends and a model to analyse eventual partners.
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  • Scouting of relevant partners followed by introductions.

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  • Mapping the different categories of innovations in AgTech that should be considered now to create long-term benefits for the business.
  • Identification of key partners (an incubator and a couple of startups).

Use case: project for a CPG company on the healthy ageing ecosystem

What we did:

  • Education of the board through a couple of workshops to define the perimeter
  • Identification of key opportunities and threats created by long-term evolutions (technologies, business models, behavioural changes).
  • Deep dives on each of the priority categories.
  • Co-construction of a vision on how the company should address these challenges.
  • Identification of partners (startups, incubators, funds) to move forward.

Results:

  • Creating a consensus on which categories to prioritise and how to address them.
  • Implementation of an open innovation strategy through the development of partnerships.

Use case: project for a global CPG company to develop a strategy on the healthy ageing ecosystem

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Use case: opportunity screening for an ingredient company

What we did:

  • Kick-off to define the perimeter of the ecosystem studied.
  • Mapping of the different trends shaping the innovation ecosystem of the client.
  • Analysis of the trends on DigitalFoodLab’s trend curve and other relevant frameworks.
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Results:

  • Shared view of the innovation ecosystem for the client with a view of the trends to prioritize.
  • Clear document (personalised trend curve) that can be easily shared internaly to explain the company’s innovation choices and which can be then updated each year.

Use case: scouting for an agriculture coop

What we did:

  • Kick-off to define the perimeter of the client, the goals of the scouting (partnerships) and the criteria on which startups should be evaluated.
  • Set-up scouting: we selected the first batch of 20+ key startups following the criteria of the client.
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  • Identification of 20+ targets.
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Results:

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Use case: market due diligence on sugar alternatives

What we did:

  • Kick-off with the client to discuss its interest on this category, its expectations and existing level of information (notably on the target company).
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