Key facts:
- Swile, formerly known as Lunchr raises €70M
- The French startup, initially focusing on payment cards for employees to pay for their lunches, is now betting on other corporate gifts cards
- It also wants to expand internationally, notably in Brazil
Why it matters – DigitalFoodLab’s opinion:
As for many things, relating the labor market, they are many rules around the benefits an employer can give for lunch breaks. Half of the French companies subsidise lunches through voucher schemes (with taxes rebates). This market, heavily regulated,
While this market is still not fully digitised (the market is still vastly made of paper vouchers), Swile offered a digital first solution combining the benefits with related services as team pots to celebrate birthdays and much more. It has now the means to bring its offering to other countries, notably Brazil where regulations are similar and challenge the international leader Edenred.
