Key facts:
- Ready, Set, Food raises $3M from top investors, including Danone Manifesto Ventures (Danone’s CVC arm), AF Foods and Mark Cuban
- The startup markets a product which helps babies to avoid developing food allergies
- As food allergies are growing, the product can help reduce the risk of developing an allergy to peanut, egg and milk up to 80%
Why it matters – DigitalFoodLab’s opinion:
Ready, set, Food!, founded in 2017 markets food supplements for babies which help reduce the risk of developing certain types of food allergies. The supplements are made of three ingredients, peanuts, eggs and milk. The idea is therefore pretty basic, it aims at getting babies exposed to these ingredients soon enough for them not to develop allergies.
The interest is quite obvious for a dairy giant such as Danone which has always had an interest for health and nutrition.
