Key facts:
- Genopalate, a startup analysing your DNA to make personalised food recommendations raised $4 million
- The round will help the startup to reach more consumers and to develop its database to make more and more recommendations.
- A customer can use Genopalate by entering the information from other testing kits (such as 23andMe) and then the startup makes a personalised analysis. It gives users information about their micronutrients (fats, carbohydrates, proteins) needs, some micronutrients (vitamins notably) and then which foods mat be best for him.
Why it matters – DigitalFoodLab’s opinion:
We had the opportunity to test Genopalate’s service last year and it is clearly one of the most advanced (and scientifically serious) services to help curious people to understand the link between DNA and food consumption. We observe a trend toward more and more “over the top services” built upon DNA testing kits (such as 23andMe, MyHeritage, etc.) that use their data to add additional value.
