YellowLabel is a tech start-up specializing in reducing instore waste and providing a new level of customer data insight. The YellowLabel app prevents supermarket food waste by advertising and enabling the sale of marked down goods to app users. We currently the only solution tackling in store food waste which effectively uses location specific advertising in real time.

Our vision is to make mobile technology relevant in supermarket shopping while reducing waste on a national scale by empowering shoppers to make a real difference! Currently weare on a mission to leave no supermarket items unsold by leveraging data driven and mobile tech enabled impactful advertising.

We are based in Leeds, the home of supermarket retail, and have recently ran a very successful 'app preview' in the city. We have also featured in a number of news publications, and won both National and International competitions with our business.