The Wine & Gourmet Digital AG, headquartered in Zurich, has, commenced operations in April 2014, its founders Sebastian Post and Erik Heinzmann. The company specializes in the combination of content, community and commerce. The company includes in addition to the online store Weinclub.com the online magazines and Wein.com Feinschmecker.com offering content around the world experience of eating and drinking.

The contributions of the online magazines and Wein.com Feinschmecker.com inspire a wide range of users with their shopping on the eCommerce platform Weinclub.com. The digital wine trade offers currently around 5,000 different wines from around the world. Of particular note is the first online Sommelier consultancy in Europe with wine connoisseurs as Meike Porz, Ina Finn and Wolfgang Hubert.