Winc's story began in 2012 when we founded Club W: the world's first personalized wine club. We made the process of discovering and buying wine easier than ever — and as we expanded to other facets of the experience, we became so much more than a club.

Winc is reimagining every aspect of wine, from the art and science of winemaking to packaging and transport to how wine is sold, distributed, and ultimately enjoyed. We're doing all this as part of our quest to improve the experience for consumers, create a platform for artisanal winemaking, and build a grape-to-glass supply chain that's sustainable for the planet.

We are driven by the desire to make great wines with passion and pride, and to bring transparency, honesty, innovation, and curiosity to an industry dominated by opaque, entrenched conglomerates. Our team is an extremely driven and creative group of people with a dedication to sharing our passion and constantly challenging everything around us.