Founded in 2017, Wasteless is helping supermarkets and the planet fight one of their biggest problems — food waste. It provides a machine learning and realtime tracking solution for grocery stores to offer customers dynamic pricing based on product expiration date.

Using its proprietary machine-learning pricing engine, Wasteless can price products dynamically in real time based on a series of variables, including the expiration date, shelf capacity, regional factors, brand strength, on-shelf competition, and more. Prices are displayed on electronic shelf labels or online checkouts, where consumers can see the product’s regular price as well as a discounted price for a specific expiration date.

Wasteless is based in Tel Aviv, Israel.