Summary
Is it reasonable that the childbirth is older than the child?
We do not think so. So, together with other parents, who were also tired of industrial powder and canned foods, we started to develop a fresh and organic alternative, with fresh organic vell as the first product.
We decided to involve the best possible skills in the process. Rickard Öste, professor of nutrition and author of Oatly, has been involved since the start, as well as Rolf Bjerndell, the company's chairman who, among other things, has been the president of Skånemejerier for 10 years. Our R & D team is run by Lennart Alftrén, one of Sweden's most experienced food product developer, and Olof Böök, PhD, responsible for our lab at Ideon in Lund. The company's CEO is Mats Lönne who, together with Rolf Bjerndell, launched ProViva.
At present we produce fresh organic velling on a dairy in Falköping. Vällingen is sold in about 100 stores around Sweden. It is centrally located at Ica, Coop and Hemköp, and at Mathem and Mat.se.
We do not think so. So, together with other parents, who were also tired of industrial powder and canned foods, we started to develop a fresh and organic alternative, with fresh organic vell as the first product.
We decided to involve the best possible skills in the process. Rickard Öste, professor of nutrition and author of Oatly, has been involved since the start, as well as Rolf Bjerndell, the company's chairman who, among other things, has been the president of Skånemejerier for 10 years. Our R & D team is run by Lennart Alftrén, one of Sweden's most experienced food product developer, and Olof Böök, PhD, responsible for our lab at Ideon in Lund. The company's CEO is Mats Lönne who, together with Rolf Bjerndell, launched ProViva.
At present we produce fresh organic velling on a dairy in Falköping. Vällingen is sold in about 100 stores around Sweden. It is centrally located at Ica, Coop and Hemköp, and at Mathem and Mat.se.
