LUB foods is a small and fast growing Swedish company that manufacture, sell and distribute brands such as N!CK'S, Sukrin and Baby Foot.

Backlund Foods AB was started in 2013 by Carl Backlund and Niclas Luthman. Since then they have built a team of dedicated and hard-working people around us that all share the same vision - creating snacks and confectionery that is actually good for you and the people you love.

Their ambition is to create a global brand and a wide range of products that adds to the quality of life and well-being of all the snacks and candy-loving people of the world.