LMSC is an innovative digital loudhailer that fights wasted food and improves socialization in city's districts. LMSC offer a new live-marketing formula that allows shops with a surplus food products to instantly and easely inform people nearby. WIN, WIN, WIN! The shop owner wins (more money at the end of the day), the client wins (buying fresh food at very cheap price), but most of all, the Planet wins (tons of food will not be thrown away!).