Jiffy is an online supermarket with an ultrafast delivery service founded in 2020 and based in London. Jiffy's mission is to transform customers’ online grocery-shopping experience to make it faster and more convenient to get the products they need when they need them. Its on-demand delivery service offers a wide selection of fresh produce,meals and household essentials sourced from popular brands and local suppliers at retail prices. The company uses a network of smart fulfilment centres, known as cloud stores, which are dedicated to serving the needs and are tailored to the tastes of local communities.