Everything started with egg in 2013. Their goal:to bring sports nutrition to the next level. Their protein powder has caused a stir in the industry with its organic certification. With milk from pasture cattle, they have shaken old-established structures. And fitness-enthusiastic people encouraged to think. There are many foods. But it's about more. To the real benefit. That's why goji berries contain seven times more vitamin C than oranges. That coconut oil has a much higher heat resistance than olive oil. And that the vacuum drying allows them , in contrast to classic dried fruit, to get 80% of the vitamins in their Crunchy Fruits.