FoodChain is a blockchain platform developed for the Shared Food Economy, which allows both food businesses and customers to benefit from reducing food waste. In order to establish a sustainable environment, FoodChain will create a gamified ecosystem that will cater for the needs of both businesses and customers. Customers have access to food atreduced rates, exclusive deals, peer-to-peer food sharing, and rewards for actively participating in sharing knowledge and ideas on reducing food waste at home. Businesses can increase their revenue by selling food that they would otherwise throw away, improve their marketing campaigns by tapping into data that had never been previously available, and consolidate their CSR initiatives by promoting food waste reduction.