The first samples, hand-bottled by hand, were meant for friends and family, all of whom were enthusiastic. Oliver and Michael immediately realized that they had created something they wanted to share with even more people. So both scraped together the last remnants of their financial resources and made a project in 2011. Due to a "misunderstanding", the first 3000 bottles were produced from the initially planned 300. Since it was a bit too much for the private setting, the two began to send samples to the retail trade. Without any prior knowledge of the industry and any contacts the two poached through the German retail landscape. The answer was prompt and within days they had sold the first 2500 bottles to the first large retail chain.