Baedal Minjeok Seoul-based restaurant delivery app. Baedal Minjeok, made by Korean startup Woowa Brothers, is similar to GrubHub in the US (which Goldman Sachs also owns a stake in) and FoodPanda in Singapore. Almost all of its transactions take place via mobile device. Users simply browse a list of local restaurant menus and pick out what they want on the app, then the Baedal Minjeok team will order, pick it up, and deliver it to their doorstep.